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Blair Warren
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The One Sentence Persuasion Course - 27 Words to Make the World Do Your Bidding Kindle Edition

by Blair Warren (Author) Format: Kindle Edition
4.6 out of 5 stars 2,600 ratings

Note: This is the UPDATED and EXPANDED version of The One Sentence Persuasion Course - NOT the free version that was initially released in 2005. The original material was updated and expanded several years later and re-released as a commercial mp3 product. This Kindle version contains all the material from the mp3 and is the only place you will find the expanded version in written form. If you've only read the original free version of The One Sentence Persuasion Course, you haven't read anything yet. (8,500 Words)


Even the most powerful persuasion strategies are useless if you can't remember them when you need them.


From The One Sentence Persuasion Course…


Is it possible to capture and communicate anything of value about persuasion in a single sentence? It is. And I'm about to prove it. But first, let me tell you why I've gone to this extreme.


Studying persuasion and influence is one of my deepest passions and has consumed an embarrassingly large about of my time and energy for over a decade. I have family and friends who say my pursuit borders on obsession. They are wrong. It crossed the line long ago.


I know of no subject more fascinating, more empowering, more profitable and, unfortunately, more confusing. This confusion is more than unfortunate. It is also largely, unnecessary.


Given the pace of today's world, it has never been easier to be powerfully persuasive. Never. It doesn't require good looks, a silver tongue, or infallible logic. It doesn't require confidence, charisma, or a magnetic personality. It is a simple matter when one cuts through all the smoke. It's cutting though the smoke that's the hard part.


In fact, if you have yet to develop your persuasion powers to the level you want, it likely has nothing to do with you. Given this shell game of strategies and misinformation available it is a wonder we are able to still understand each other, much less persuade each other.


If this barrage of techno-jargon has left you more confused than empowered, take a deep breath and relax. We're about to take aim at this confusion, blow away the smoke, and make things as simple as possible. In fact, we'll nail it down to a single sentence. Just 27 words. And with these words, we can work miracles.


But first, we must clear away some smoke.

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  1. Print length
    39 pages
  2. Language
    English
  3. Accessibility
    Learn more
  4. Publication date
    December 18, 2013
  5. File size
    185 KB
  6. Page Flip
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  7. Word Wise
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  8. Enhanced typesetting
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Popular Highlights in this book
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  1. People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.
    Highlighted by 5,202 Kindle readers
  2. But one thing people rarely resist is someone trying to meet their needs. And when ones needs have been met, a bond is often forged and a natural desire to reciprocate has been created.
    Highlighted by 3,833 Kindle readers
  3. You will have discovered that the most magical things in life, on and off the stage, are often the result of the correct application of the most basic principles imaginable.
    Highlighted by 3,129 Kindle readers
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Product details

  • ASIN ‏ : ‎ B00AAF5GJK
  • Publisher ‏ : ‎ Blair Warren
  • Accessibility ‏ : ‎ Learn more
  • Publication date ‏ : ‎ December 18, 2013
  • Edition ‏ : ‎ 1st
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 185 KB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 39 pages
  • Page Flip ‏ : ‎ Enabled
  • Customer Reviews:
    4.6 out of 5 stars 2,600 ratings

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Blair Warren

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Customer reviews

4.6 out of 5 stars
2,600 global ratings

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Customers say

Customers find this book unusually succinct and well-written, packed with immediately useful information that provides fascinating insights into human behavior. Moreover, they appreciate its brevity and consider it a brilliant work that's worth the price paid. Additionally, the book receives positive feedback for its accuracy and sweetness.

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ReadabilityInformation qualityPowerShort readValue for moneyAccuracySweetness
227 customers mention "Readability"224 positive3 negative

Customers find the book easy to read and understand, with good explanations throughout.

"A super quick read that delivered on its promise. As I was reading it, I got so much clarity on how I can improve my current sales process...." Read more

"There is a simple key to persuading people to do almost anything you want them to do, but few people know what it is...." Read more

"...to understand and master persuasion, the approach must be something simple, straightforward and it must work. That is what you get...." Read more

"...I liked the idea and wisdom behind the one sentence persuasion course. But frankly speaking the updated/expanded version is over-promised!..." Read more

127 customers mention "Information quality"127 positive0 negative

Customers find the book extremely insightful, packed with immediately useful information and fascinating insights into human behavior.

"...I had so many “aha” moments and powerful perspective shifts. I’ll be rereading this again. Thank you Blair Warren - this book is gold!" Read more

"...The author gives examples of it's application but, states that his intention is not on teaching how to use them...." Read more

"...The lessons are powerful, concise and easy to understand." Read more

"...The book is inexpensive. It is brief. And it may well help you to be more persuasive with others...." Read more

81 customers mention "Power"81 positive0 negative

Customers find the book powerful and brilliant, describing it as effective and useful.

"...Very helpful." Read more

"...is akin to black magic, he demonstrates that a simple, fundamental approach works like magic. The book is short...." Read more

"...These points are VERY powerful. So powerful that there are ethical issues in using them...." Read more

"...This book is very beginner friendly and I feel this book is honestly very helpful although I have to practice the techniques I would have to say it..." Read more

57 customers mention "Short read"53 positive4 negative

Customers appreciate the book's brevity, describing it as a quick read.

"...The book is short. I love that about this book. It can be read in a half hour or so...." Read more

"...It is a short book. Read it. The investment is modest, the time little. It will pay for itself a thousand times over." Read more

"...It's very short book, with no fluff. I liked the idea and wisdom behind the one sentence persuasion course...." Read more

"I read this book in less than half an hour. It is brief—no doubt about that! But it is also highly instructive...." Read more

44 customers mention "Value for money"36 positive8 negative

Customers find the book well worth the price, describing it as the best return on investment.

"...It is a short book. Read it. The investment is modest, the time little. It will pay for itself a thousand times over." Read more

"...Anyway the book deserves your time and money. Thanks Blair for sharing this wisdom." Read more

"...The book is inexpensive. It is brief. And it may well help you to be more persuasive with others...." Read more

"...is one of the few $100 books out there that I think is more than worth the money...." Read more

15 customers mention "Accuracy"15 positive0 negative

Customers find the book's content accurate and true.

"I’ve seen a lot of people reference this guide throughout the years. Very precise, to the point, and practical. Highly recommend." Read more

"...However, quick read, to the point, and spot on. Not bad if you want key marketing tips." Read more

"...In fact, the quickest and easiest ever! The teaching is spot on and so true...." Read more

"Very basic principles, yet so true and can easily be taken for granted. This is a short read worth re-reading over and over again. Highly recommend!" Read more

14 customers mention "Sweetness"14 positive0 negative

Customers find the book sweet, with one describing it as "juicy good stuff."

"Short, sweet and to the point. Anyone can use these strategies, not just in business but in life! Well done." Read more

"Simplistic, easy to read and understand, straight to the point, inviting, fun and real. Got me interested in his work. Recommend!" Read more

"Short, sweet and eloquent. What more is there to say?" Read more

"Short, sweet and to the point." Read more

Top reviews from the United States

  • BernieMac
    5.0 out of 5 stars Gold!
    Reviewed in the United States on February 9, 2025
    Format: KindleVerified Purchase
    A super quick read that delivered on its promise. As I was reading it, I got so much clarity on how I can improve my current sales process. I had so many “aha” moments and powerful perspective shifts. I’ll be rereading this again. Thank you Blair Warren - this book is gold!
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  • Eric O.
    5.0 out of 5 stars 27 Words to Power Your Progress
    Reviewed in the United States on November 22, 2024
    Format: KindleVerified Purchase
    There is a simple key to persuading people to do almost anything you want them to do, but few people know what it is. Those who do, are usually incredibly successful. Now you can discover these powerful words and It’s almost laughably easy to obtain. Many people might disdain those who seek success but trust me, they aren’t like you. Read this short book and make them wish they knew what you soon will. You’d be right if you were skeptical. I was too. Not any longer!
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  • A.K.S.
    4.0 out of 5 stars Good for Copywriters to Know
    Reviewed in the United States on April 9, 2024
    Format: KindleVerified Purchase
    I can apply what I've learned here to my copywriting projects. The author gives examples of it's application but, states that his intention is not on teaching how to use them. I am very familiar with the one-sentence persuasion technique from the many copywriting books and courses I've read.

    I don't like being told by authors that the reason I bought their item is because I fell for their strategy. However, he specifically identifies the words he uses throughout the book to keep readers engaged according to this one-sentence persuasion strategy. Very helpful.
    One person found this helpful
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  • CA Devito
    5.0 out of 5 stars simple yet true
    Reviewed in the United States on February 24, 2025
    Format: KindleVerified Purchase
    Reading this book made me realize why I left my marriage, and what my next relationship will need.
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  • John Chancellor
    5.0 out of 5 stars Short, Powerful, Insightful
    Reviewed in the United States on April 26, 2017
    Format: KindleVerified Purchase
    Unless you are directly involved in sales, most people do not stop to consider how often we attempt to influence others. We use persuasion every day in a variety of different ways – some small and inconsequential, some life changing. We use persuasion to try to influence our relationship partners, our coworkers, our bosses, customers, clients, people we buy from and do business with.

    This book is for anyone that is serious about mastering persuasion. If you need to attract more clients, get clients to take the action you want them to, get your relationship partner to change their behavior, in short if you want to have more influence on people in your life, then this book is for you.

    Unfortunately, most people have a backwards approach to persuasion. We often engage in what Blair Warren, author of The One Sentence Persuasion Course calls “Correct and convince”. We try to change a person mind with direct confrontation rather than understanding basic human motivation and starting where the person is.

    Mr. Warren does a remarkable job of simplifying persuasion. Because most people think that persuasion is akin to black magic, he demonstrates that a simple, fundamental approach works like magic.

    The book is short. I love that about this book. It can be read in a half hour or so. That means it will be easy to read multiple time so you can internalize the concepts.

    The meat of the book is summed up in one sentence that is only 27 words long. If you truly want to understand and master persuasion, the approach must be something simple, straightforward and it must work. That is what you get.

    I probably have studied/read over 100 books on marketing. This is one I can say should be read by anyone wanting to master persuasion. The lessons are powerful, concise and easy to understand.
    25 people found this helpful
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  • ramcharan
    5.0 out of 5 stars great book
    Reviewed in the United States on February 13, 2025
    Format: KindleVerified Purchase
    Waw what an insight. Thank you. They should teach this in every ivy league university to start with. Wow

    Thanks!
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  • Srikumar S. Rao
    5.0 out of 5 stars Very deep insights. Will help you sell ANY product or service.
    Reviewed in the United States on May 30, 2014
    Format: KindleVerified Purchase
    The one sentence, the one with 27 words, is not something you say to your prospects. It is something you use to check the efficacy of what you are saying. These points are VERY powerful. So powerful that there are ethical issues in using them. The principles can easily be used to sell junk - all you need is a convincing story.

    So use them wisely and please, please have a product/service that really does deliver overwhelming value.

    I fully recognize that I am tantalizing you with this review by not giving you any idea of what Blair actually says and advocates. The reason is that it is difficult to elaborate on this without giving some deep context and if I were to do this, you would be better off simply reading the book in the same time.

    So let me give you one simple idea that derives from what Blair says. It is not enough for you to state and demonstrate the benefits of what you offer. You should also give a highly persuasive reason for why your prospect is not at fault for not having succeeded already.

    Remember, your prospect has examined tons of offerings that purport to do the same thing you do. He has not succeeded in making the transformation you promise. If you can give good reasons why this is not his fault and why what you are now proposing is different and better, you have someone ready to sign on the dotted line.

    It is a short book. Read it. The investment is modest, the time little. It will pay for itself a thousand times over.
    40 people found this helpful
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  • David E. Schwartz
    5.0 out of 5 stars Amazing Potential Impact
    Reviewed in the United States on July 31, 2024
    Format: KindleVerified Purchase
    How is it possible that a single sentence could convey such a powerful message?

    Sure, the book is very short, but the author made his case.

    Truly, he is deserving of a PhD in Brevity.
    One person found this helpful
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Top reviews from other countries

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  • Cliente Amazon
    5.0 out of 5 stars Geniale nella sua semplicità
    Reviewed in Italy on September 16, 2020
    Format: KindleVerified Purchase
    Questo libro racchiude dei concetti estremamente semplici e di facile applicazione, basta solo buona volontà da parte di chi la deve applicare. La teoria spiegata in questo libro, che è alla base delle relazioni umane, può essere applicata in tutti gli ambiti (familiare, lavorativo, amoroso). Assolutamente consigliato
    Report
  • Rita ibarra
    5.0 out of 5 stars Breve claro y conciso
    Reviewed in Mexico on September 7, 2023
    Format: KindleVerified Purchase
    La autora no se anda con rodeos para transmitir su mensaje. Vale la pena leerlo y poner en práctica los principios que describe.
    Sin duda una útil herramienta de persuasión.
    Report
  • J. Drew
    5.0 out of 5 stars Short book about a single valuable sentence
    Reviewed in the United Kingdom on March 26, 2021
    Format: KindleVerified Purchase
    This book summarises in a single sentence possibly everything you need to know to persuade someone else to buy, believe or follow something you may want to say or sell. Once you understand this sentence, you can understand how Trump, Twitter posts, people who spread conspiracy theories successfully, Hitler and most political parties, as well as those you might want to sell something too in a more positive way. The author begins with how people can be dazzled by seeing a magic trick, that if you buy that favourite trick and see how it works, it doesn’t seem so clever or startling anymore. But it's a great sentence: once you know its secret, it seems nothing obvious, that people will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies. An example might be Trump saying ‘make America great again’ (encourage a dream), it's not their fault they are not in work (the fear might be immigrants or some big business or the opposition party, so it's not the fault of people who are jobless, validate that it is due to factors beyond their control - clearly it doesn’t have to be founded on facts), and attack the opposition. The book explains this better than I have, it's a short read and not an expensive book - well it wasn’t when I bought it, and it's definitely worth a read. Also, it's not about you but about focusing on others. Summarising such an important idea in a single sentence is brilliant. I loved it. Or just fascinate and validate others through their hopes and dreams and dazzle with something and find others to blame. I’m not saying I approve as the author also would state, but it's worth knowing.
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  • brinda
    5.0 out of 5 stars Fascinating, value packed, actionable
    Reviewed in India on September 9, 2023
    Format: KindleVerified Purchase
    - A super quick read.
    - Insanely simple yet a must read for marketers and copywriters
    - Or even if you're trying to land a deal anywhere read this 39 pages and be wowed.
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  • CreativeContrarian
    5.0 out of 5 stars Masterpiece for everyone...
    Reviewed in Germany on June 12, 2017
    Format: KindleVerified Purchase
    This book is very short, but blair warren has demonstrated, that short and simple are more powerful than long copy of content with complex bla bla bla. Really awesome book,it's brilliant! Are you a marketer but you don't know why you get less attention you normaly must have, buy this masterpiece and you will get overnight success. Is that 34 minutes of your time worth? And for all people who want to make an impact in life and business, read this book. Blair, really, you have written a masterpiece, awesome. Thank you very much!!! All the best...
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