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288 pages, Hardcover
Published March 10, 2020
The most interesting part of any market is its end. Why does the market stop at this point? There are lots of customers who would presumably purchase products if they could afford to, but they don’t. And there are presumably lots of companies that would love to sell products to these consumers if they could do so profitably. But at some point, the market just ends. This is also the point where entrepreneurship begins.