Kindle
$11.99
Available instantly
Audible Logo Audiobook
$0.00
with membership trial
Hardcover
$9.03
Audio CD
$7.72
$7.72 with 83 percent savings
List Price: $45.00

The List Price is the suggested retail price of a new product as provided by a manufacturer, supplier, or seller. Except for books, Amazon will display a List Price if the product was purchased by customers on Amazon or offered by other retailers at or above the List Price in at least the past 90 days. List prices may not necessarily reflect the product's prevailing market price.
Learn more
Get Fast, Free Shipping with Amazon Prime FREE Returns
FREE delivery Tuesday, May 28 on orders shipped by Amazon over $35
Or fastest delivery Friday, May 24. Order within 8 hrs 24 mins
Only 1 left in stock - order soon.
$$7.72 () Includes selected options. Includes initial monthly payment and selected options. Details
Price
Subtotal
$$7.72
Subtotal
Initial payment breakdown
Shipping cost, delivery date, and order total (including tax) shown at checkout.
Ships from
Amazon.com
Ships from
Amazon.com
Sold by
Amazon.com
Sold by
Amazon.com
Returns
30-day easy returns
30-day easy returns
This item can be returned in its original condition for a full refund or replacement within 30 days of receipt.
Read full return policy
Returns
30-day easy returns
This item can be returned in its original condition for a full refund or replacement within 30 days of receipt.
Read full return policy
Payment
Secure transaction
Your transaction is secure
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Payment
Secure transaction
We work hard to protect your security and privacy. Our payment security system encrypts your information during transmission. We don’t share your credit card details with third-party sellers, and we don’t sell your information to others. Learn more
Kindle app logo image

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet, or computer - no Kindle device required.

Read instantly on your browser with Kindle for Web.

Using your mobile phone camera - scan the code below and download the Kindle app.

QR code to download the Kindle App

Follow the author

Dan Pfeiffer
+ Follow
More books from this author
Something went wrong. Please try your request again later.

Battling the Big Lie: How Fox, Facebook, and the Maga Media Are Destroying America Audio CD – Unabridged, June 7, 2022

by Dan Pfeiffer (Author, Reader)
4.7 4.7 out of 5 stars 422 ratings
See all formats and editions
{"desktop_buybox_group_1":[{"displayPrice":"$7.72","priceAmount":7.72,"currencySymbol":"$","integerValue":"7","decimalSeparator":".","fractionalValue":"72","symbolPosition":"left","hasSpace":false,"showFractionalPartIfEmpty":true,"offerListingId":"aRgG56holSF%2By%2FWnOxYAsnobmmxL7jUXnDuwZv1vdRw2kurWR%2FtL5eFFPinWI2fia1XJJU%2BX%2FBDuUEQqvJIKRuxkT434UA0eZ5D0yp0OP%2Fwx93kOuwlck9W6A6aUHYQi6UWDsB6QzTbiUrFf6mfbNw%3D%3D","locale":"en-US","buyingOptionType":"NEW","aapiBuyingOptionIndex":0}]}

Purchase options and add-ons

From #1 New York Times bestselling author and co-host of Pod Save America—how to combat political truth decay and baldfaced lies of the Right Wing propaganda machine.

In BATTLING THE BIG LIE, bestselling author Dan Pfeiffer returns to lay out how the Right Wing built such a robust and successful disinformation machine, how they have used it to amass power despite representing a dwindling share of the country, and how readers can fight back against disinformation with step-by-step guides on spotting fake news, becoming their own fact checker, and talking to their conspiracy theory-obsessed relatives.

Over the last twenty years, the Right Wing has built a massive media apparatus that is weaponizing misinformation for political purposes. The Right Wing media ecosystem personified by Fox and fueled by Facebook is waging war on the very idea of objective truth—and it’s winning. This misinformation campaign is at the root of much that is rotten in America and around the world. Trump is a product of this eco-system as is the immense polarization and division and our inability to deal rationally with immense threats like COVID and Climate Change.

Here, Pfeiffer lays bare the tactics used by the Right Wing propaganda machine and how to combat them, including: 
  • QAnon and its proponents, from Facebook groups to members of congress
  • The optimization of Facebook as the ultimate carrier of Right Wing clickbait 
  • Educating the Left to "fight fire with fire" and nurture progressive media 
  • How to have hard conversations with the Fox News-watching, conspiracy theory-believing relative in your life 
A functioning democracy depends on a shared understanding of reality. America is teetering on the edge because one of the two parties in our two-party system views truth, facts, and science as their opponent. As BATTLING THE BIG LIE proves, time is running out to fix this problem. There are no easy answers or quick fixes, but something must be done. 
Read more Read less
Previous page
  1. Language
    English
  2. Publisher
    Blackstone Pub
  3. Publication date
    June 7, 2022
  4. Dimensions
    5.6 x 0.6 x 5.7 inches
  5. ISBN-10
    1668615657
  6. ISBN-13
    978-1668615652
  7. See all details
Next page
The Amazon Book Review
The Amazon Book Review
Book recommendations, author interviews, editors' picks, and more. Read it now.

Product details

  • Publisher ‏ : ‎ Blackstone Pub; Unabridged edition (June 7, 2022)
  • Language ‏ : ‎ English
  • ISBN-10 ‏ : ‎ 1668615657
  • ISBN-13 ‏ : ‎ 978-1668615652
  • Item Weight ‏ : ‎ 5.9 ounces
  • Dimensions ‏ : ‎ 5.6 x 0.6 x 5.7 inches
  • Customer Reviews:
    4.7 4.7 out of 5 stars 422 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.
Dan Pfeiffer

Dan Pfeiffer

Brief content visible, double tap to read full content.
Full content visible, double tap to read brief content.

Discover more of the author’s books, see similar authors, read author blogs and more

Customer reviews

4.7 out of 5 stars
4.7 out of 5
422 global ratings

Top reviews from the United States

Pat
5.0 out of 5 stars Smart, Funny, and Well Written
Reviewed in the United States on July 3, 2022
Verified Purchase
The author worked in communications in the Obama White House and does a great job explaining how political communications really works. He also spells out why the Republicans have such an upper hand in this area and the history of it all.
After lang out the problem he delves into ways to solve the problem.
A really good read and I highly recommend it.
One person found this helpful
Helpful
 Report
SF
5.0 out of 5 stars Excellent Read with Great Guidance on How to Beat Disinformation
Reviewed in the United States on August 7, 2022
Verified Purchase
Pfeiffer’s book lays out the right-wing propaganda playbook and shows how dangerous it has become. Fox News, Facebook, Breitbart, and others all comprise a serious echo chamber where we are all losing our loved ones to complete and utter lies. While this is frightening and calamitous for America, the author also offers efforts underway and advice for those of us interested in battling this plague. A must read if you’re concerned with the future of the US political and social landscape.
8 people found this helpful
Helpful
 Report
Bestgb
4.0 out of 5 stars Breaking Into the Echo Chamber
Reviewed in the United States on June 18, 2022
Verified Purchase
Dan Pfeiffer was President Obama’s communications director and is a current host on Pod Save America. He fuses old school media experience with current digital savvy in this spot-on analysis of why the Republicans are consistently winning the propaganda wars, and what the Democrats can do about it.

Pfeiffer’s basic thesis is that a decade ago, Democrats were winning the digital game, but they made a fundamental miscalculation. They spent all their energy honing the content of their messaging, and then attempted to deliver it by influencing the coverage of traditional media outlets. This doesn’t work because traditional media has no interest in passing along an unfiltered version of the Democratic message. The press needs to attract eyeballs, and the best way to do that is to feature conflict and setbacks.

In a tortured but apt analogy, Pfeiffer compares the Dem’s strategy to trying to distribute chocolate cookies, but only being able to do it through an anchovy distributor. Having its own agenda, the anchovy distributor puts an anchovy on each chocolate cookie before sending it out. He also sees the traditional media as focused on a lazy and specious form of objectivity that involves comparing unequal and unlinkable activities. Instead they should be focused on improving their credibility by stating honest and obvious truths about what each side is trying to accomplish.

By contrast, the Republicans have a seamless delivery system, no matter how nutty or mendacious the content might be. Their propaganda goes basically unfiltered right to the base, which uses social media to pass it along to their contacts (Your crazy uncle on Facebook syndrome). This well-funded, well-oiled machine amplifies conservative talking points and creates a bubble that opposing messages can’t penetrate.

According to Pfeiffer, the Democrats are at a disadvantage in the info wars because they still cling to fact based analysis, and they’re willing to tussle among themselves over policy and strategy. He doesn’t advocate moving away from those propensities, but he does believe Democrats need their own online content battalion to get information to the base unmediated by the press. The soldiers in that battalion are grassroots political activists.

He sees signs of hope in current digital initiatives, but acknowledges that Democrats are far behind the Republicans in delivering effective messaging to their voters. He wrote this book because he knows, as many do, that something has to change, fast, before it’s too late. Give him credit for this well-timed wake up call.
15 people found this helpful
Helpful
 Report
Cheryl L. Harms
5.0 out of 5 stars Hopeful Pessimism
Reviewed in the United States on June 14, 2022
Verified Purchase
Well written book that looks at the mess we are in clearly. It’s easy to get depressed by the amount of overwhelming untruths that people fall prey to lately. It feels like we are stuck but Dan has ideas that sound possible. He makes a case for the power of each of us to get busy doing our part. We all know people who might listen as well as the old guys/woman who never will. It’s up to us to make a difference with those we can talk to.
14 people found this helpful
Helpful
 Report
Cynthia D. Ward
5.0 out of 5 stars For everyone wondering how to make a difference against the extremist machine!
Reviewed in the United States on July 1, 2022
Verified Purchase
I’ve been frustrated for years, wondering how to counter the misinformation campaigns of extremists who abuse social media algorithms and the cowardice of traditional media to amplify their ugly message. This is a playbook for how to push back, written in Dan Pfeiffer’s smart, playful, and delightfully snarky manner. A good read, informative, interesting, and possibly our only hope against the dark side.
2 people found this helpful
Helpful
 Report
Masriki
5.0 out of 5 stars Yeah, that explains it
Reviewed in the United States on June 8, 2022
Verified Purchase
I frequent Fox News (sic) comment sections on a fairly regular basis, just out of morbid curiosity and to shake my head at important information left out of the articles or misleading information added to them.

When I first started reading what some of the MAGA people wrote in the comment sections, I often asked myself, “Can these people actually believe what they’re saying, or are they just trying to win an argument or ‘own a lib?’ How could they really, truly, believe this nonsense?

Dan Pfeiffer answers these questions, and I had no idea how long it has been going on, how much work went into it, and how interconnected it is.
29 people found this helpful
Helpful
 Report
An Amazon Customer
5.0 out of 5 stars All US Public with a Independent Mind should read This!
Reviewed in the United States on September 2, 2022
Verified Purchase
This is one of the most enlightening books I’ve read this summer. It is so clear and
direct as to the manner that has brought us the US to this division point in our
History. Everyone with a clear understanding of the Truth should read this Now!
2 people found this helpful
Helpful
 Report
PaulaK
5.0 out of 5 stars Just what I need
Reviewed in the United States on June 27, 2022
Verified Purchase
Written from experience, with intelligence and humor (gallows though it may be), Dan Pfeiffer once again does a deep dive into the motivations and mechanisms behind the poisonous extremism of the far right. If you need motivation or clarity to keep you in the fight and keep you working to save our country from those dangerous lunatics, buy and read this book. Buy it for friends and family. Love Dan on Pod Save America! Yes we Dan!
3 people found this helpful
Helpful
 Report