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Donald Miller
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Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Audio CD – MP3 Audio, March 17, 2020

by Donald Miller (Author, Reader), Dr. J.J. Peterson
4.7 4.7 out of 5 stars 2,129 ratings
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Based on Building a StoryBrand by New York Times bestselling author Donald Miller, this checklist is a strategic and actionable guide to applying the StoryBrand framework to any brand and an essential part of any marketing professional’s tool kit.

Every day, brands lose millions of dollars simply because they do not have a clear message that tells consumers who they are and what value they will add to their customers’ lives. To solve this dilemma, Donald Miller wrote Building a StoryBrand, which has become the quintessential guide for anyone looking to craft or strengthen their brand’s message.

Now, Don is taking it a step further with this five-part checklist that helps marketing professionals and business owners apply the StoryBrand messaging framework across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace.

Praise for Marketing Made Simple

"I created collateral for a client and they recently told me not to release the next round we created because they can’t handle the influx of customers from the first round. They had more listings this year than in 30 years of business." - Amy Burgess, Marketing Consultant

"My last email campaign I delivered raised $20k. Thank you Donald Miller for giving me a system that I know works." - Ian Stewart, Owner/Creative Director of Root Source Digital

"A client went from $15MM last year to $27MM so far this year. All from updating their messaging and implementing new lead generators and email campaigns.- Wes Gay, CEO Wayfinder

"Just heard from one of my clients that she’s getting 18 ideal client leads a day from her website. Before we redid her wireframe, she averaged around 1-3 leads a week. And that’s just with updating her website." - Amy Schutte, Owner of Hudson and Co LLC

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  1. Language
    English
  2. Publisher
    HarperCollins Leadership on Brilliance Audio
  3. Publication date
    March 17, 2020
  4. Dimensions
    5.5 x 0.5 x 6.75 inches
  5. ISBN-10
    1799731561
  6. ISBN-13
    978-1799731566
  7. See all details
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Product details

  • Publisher ‏ : ‎ HarperCollins Leadership on Brilliance Audio; Unabridged edition (March 17, 2020)
  • Language ‏ : ‎ English
  • ISBN-10 ‏ : ‎ 1799731561
  • ISBN-13 ‏ : ‎ 978-1799731566
  • Item Weight ‏ : ‎ 2.4 ounces
  • Dimensions ‏ : ‎ 5.5 x 0.5 x 6.75 inches
  • Customer Reviews:
    4.7 4.7 out of 5 stars 2,129 ratings

About the author

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Donald Miller

Donald Miller

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Donald Miller is the CEO of StoryBrand and Business Made Simple. He is the host of the Coach Builder YouTube channel and is the author of several books including bestsellers Building a StoryBrand, Marketing Made Simple, and How to Grow Your Small Business. He lives in Nashville, Tennessee with his wife, Elizabeth and their daughter, Emmeline.

Customer reviews

4.7 out of 5 stars
4.7 out of 5
2,129 global ratings
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Top reviews from the United States

Lawrence F.
5.0 out of 5 stars Must read
Reviewed in the United States on March 22, 2024
Verified Purchase
This is a must read for anyone that needs to develop a marketing strategy for this business while keeping it simple. I like Donald miller books. He gives you great information while giving you practical steps to follow after reading the material
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Katey
5.0 out of 5 stars Super Helpful Guide! Felt Less Overwhelmed Getting Started With My Company's Website.
Reviewed in the United States on December 12, 2022
Verified Purchase
I'm still in the middle of the book but so far its extremely helpful. I so much appreciate people that can make things simple and clear to understand. I'm working on building my company's website and brand and this is just, without-a-doubt, so peace giving!

One thing I will say to the author or the author's editor is that there are a LOT of sentence errors. For example page 58 has two in almost one paragraph:
1. "I often get asked, "What order would be put these sections in?"
There are some words missing in that sentence.

And just below that there's,
2. "At the end of a couple short hours, the hundreds of businesses leaders in the room have wireframes a website that will work."
I think you meant *business leaders.*

Things like that are pretty common in this book and if you're trying to build trust with your readers, that your materials DO in fact work, it might be worth making sure things are grammatically correct since the context of the book is all about choice of WORDS, etc.

I certainly give you the benefit of the doubt, though. The content truly is great and really helpful. Just something to consider revising if you haven't already. :)

Cheers!
12 people found this helpful
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Cameron
5.0 out of 5 stars Great for new hands-on marketers
Reviewed in the United States on March 20, 2024
Verified Purchase
If you were in love with but overwhelmed by his other book StoryBrand, this i provides the exact structure to apply what you learned in both books.
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JT
4.0 out of 5 stars Good, clear framework with plenty of examples
Reviewed in the United States on October 6, 2020
Verified Purchase
The Marketing Made Simple framework gives small businesses a good place to start to develop a digital marketing system. It's full of specific recommendations and templates. These include: email scripts, meeting agendas, elevator pitches and more.

Don and JJ are clearly effective communicators. They use simple, direct language. They are entertaining to follow. I found Don through his daily business video tips. A year of which is easily worth 1000x the price of this book. And available for free.

The website framework they have is the best I've seen. I've read plenty about sales/nurture email scripts. But I have yet to come across as detailed a guide for what to include on your website home page. It's not theoretical, it works.

There are a few opportunities for improvement.

First, there were quite a few typos. Example: "The purpose of the fourth meeting is to decided what language..." I counted at least three.

Second, the scope is limited to "email/website marketing". This would have been okay if it were made clear. But, the title of the book is not "Email Marketing Made Simple". It would have been nice to see how the framework extends to channel partnerships, advertising, print/mail and more. Our customer's email inboxes are only getting busier. "Email marketing" is providing diminishing returns.

Finally, it was difficult to locate the templates to download. But maybe that's just me!

Aside from these minor nuisances, Don and JJ have put together a fantastic asset for small businesses. I have a clear map for an email marketing system. They've stated what works in a novel way. And we've redesigned our website with many of their recommendations.
2 people found this helpful
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Abigail
5.0 out of 5 stars You can't get more practical than this.
Reviewed in the United States on August 17, 2023
Verified Purchase
If you want a proven, practical, step-by-step plan for your marketing, buy this book and do what it says. Period. A lot of marketing books out there are mostly theory and abstract ideas. This one is straightforward, plain as day, and as actionable as it gets. You can start doing the steps in it now. Like, NOW. Couldn't recommend it more!
2 people found this helpful
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Adem
5.0 out of 5 stars Good basic ideas for beginners
Reviewed in the United States on March 8, 2024
Verified Purchase
Donald Miller writes a very easy to read and easy to follow guide on the steps to get started with your marketing. He also does a good job explaining the psychology of a viewer when they visit your site.
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Nelson
5.0 out of 5 stars Easy to follow concepts that seem like duh, but are really helpful
Reviewed in the United States on January 26, 2024
Verified Purchase
Great book to get you to think about the potential your marketing can go by just keeping it simple and sticking to basics that have worked Time and time again
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Adrienne Schwartz
5.0 out of 5 stars Dynamite Read
Reviewed in the United States on February 14, 2024
Verified Purchase
Learned more in just a few pages than weeks of lessons. Best thing about it, no jargon. So refreshing.
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Top reviews from other countries

Mohammad Danish Siddiqui
5.0 out of 5 stars A Must Read for Beginners and Small Business owners
Reviewed in Canada on August 1, 2023
Verified Purchase
I was looking for something with very practical steps, this book is just amazing to help you come up with your marketing copy for your website. This is very step by step guide and with practical exercises which you can do with yourself or your team. An amazing must read.
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Laurence J.
5.0 out of 5 stars It covers all aspects of marketing
Reviewed in the United Kingdom on April 28, 2024
Verified Purchase
Setting up my Marketing Business - It’s a very good book.
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Pet Squad BXL
5.0 out of 5 stars Great book.
Reviewed in Germany on January 1, 2023
Verified Purchase
Very helpful and easy to understand.
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Chaithanya
5.0 out of 5 stars The best book if you are starting your business or want to restructure your marketing approach.
Reviewed in India on March 4, 2022
Verified Purchase
It's a step by step guide to marketing approach in the age of internet. One of the best books I have read on marketing. My respect to author Donald Miller
2 people found this helpful
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roza
5.0 out of 5 stars Fab
Reviewed in France on September 4, 2021
Verified Purchase
The best book on lead generation.
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