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The Craft of Creativity
Creativity has long been thought of as a personal trait, a gift bestowed on some and unachievable by others. While we laud the products of creativity, the stories behind them are often abridged to the elusive "aha!" moment, the result of a momentary stroke of genius. In The Craft of Creativity Matthew A. Cronin and Jeffrey Loewenstein present a new way to understand how we innovate. They emphasize the importance of the journey and reveal the limitations of focusing on outcomes. Drawing on a wide range of scholarship, their own research, and interviews with professionals and learners who employ creativity in the arts, engineering, business, and more, Cronin and Loewenstein argue that creativity is a cognitive process that hinges on changing one's perspective. It's a skill that anyone can hone, and one that benefits from thinking with others and over time. Breaking new ground in the discussion about how we innovate, this book provides strategies that everyone can use to be more creative.
- GenresBusinessNonfiction
288 pages, Hardcover
Published April 17, 2018
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Displaying 1 - 4 of 4 reviews
February 24, 2020
Slowly turning the pages and trying my luck in solving the few problematic situations within it !
I am grateful for all the clarity with which such a complex theme was depicted : Creativity as the ability to change perspectives (PAGES concepts) as you find cues and build a new one. What naturally comes after this stage is an invention : a tool, an idea, a process, a piece of art... Combining a few inventions and transcending the cas par cas thinking, you might be experimenting illumination, which is according to the authors is a way of generating little bits of knowledge...
The coup critique for me was "Uncertainty" as it is the number one hindrance that anyone faces when deciding to make anything ....
What's more important was the idea that craft isn't anti-creativity if not the opposite: Craft is what ignites creativity... And one piece of wisdom I'm taking with me will be : " Apply a** to chair!" ... It's not about the fireflies you see as you try solving a dramatic complex problem, it's the infinite hours of work and dedication you put in it, hence : craft...
To me it seemed that creativity is more accessible to experienced people rather than novices, if not then as a novice stumbles on a piece of enlightenment it is merely luck !
In any case, creativity is a craft, and needs a craft to be applied to !
I am grateful for all the clarity with which such a complex theme was depicted : Creativity as the ability to change perspectives (PAGES concepts) as you find cues and build a new one. What naturally comes after this stage is an invention : a tool, an idea, a process, a piece of art... Combining a few inventions and transcending the cas par cas thinking, you might be experimenting illumination, which is according to the authors is a way of generating little bits of knowledge...
The coup critique for me was "Uncertainty" as it is the number one hindrance that anyone faces when deciding to make anything ....
What's more important was the idea that craft isn't anti-creativity if not the opposite: Craft is what ignites creativity... And one piece of wisdom I'm taking with me will be : " Apply a** to chair!" ... It's not about the fireflies you see as you try solving a dramatic complex problem, it's the infinite hours of work and dedication you put in it, hence : craft...
To me it seemed that creativity is more accessible to experienced people rather than novices, if not then as a novice stumbles on a piece of enlightenment it is merely luck !
In any case, creativity is a craft, and needs a craft to be applied to !
December 7, 2018
Enjoyed the riddles and some of the exercises at the end of chapters, and the suggested way of tackling them really helped in some cases. I thought the notion that experts find less of their ideas particularly creative as they gain mastery to be particularly insightful.
Some of the case examples did not really resonate with me as either creative or particularly crafty, but that's likely a matter of personal preference. Likewise, the acronyms in nearly every chapter at times seemed unnecessary or forced.
Great book to read if you haven't spent a lot of time thinking about how you think about ideas, problems, and creativity as a concept.
Some of the case examples did not really resonate with me as either creative or particularly crafty, but that's likely a matter of personal preference. Likewise, the acronyms in nearly every chapter at times seemed unnecessary or forced.
Great book to read if you haven't spent a lot of time thinking about how you think about ideas, problems, and creativity as a concept.
November 24, 2018
A very well laid out book. Really Enjoyed the contents and the methodology that the authors laid out. Creativity and how it balances the equation with day to day insights and how one's perspective can change to enlightment were some of the key elements that really made this book worth a read
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January 3, 2019Some great insights - and grounds for a terrific interview! https://lynnborton.com/2018/07/25/the...
Displaying 1 - 4 of 4 reviews