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BE 2.0 (Beyond Entrepreneurship 2.0): Turning Your Business into an Enduring Great Company Audible Audiobook – Unabridged

4.8 out of 5 stars 964 ratings

From Jim Collins, the most influential business thinker of our era, comes an ambitious upgrade of his classic, Beyond Entrepreneurship, that includes all-new findings and world-changing insights.

What's the roadmap to create a company that not only survives its infancy but thrives, changing the world for decades to come? Nine years before the publication of his epochal best seller Good to Great, Jim Collins and his mentor, Bill Lazier, answered this question in their best-selling book, Beyond Entrepreneurship.

Beyond Entrepreneurship left a definitive mark on the business community, influencing the young pioneers who were, at that time, creating the technology revolution that was birthing in Silicon Valley. Decades later, successive generations of entrepreneurs still turn to the strategies outlined in Beyond Entrepreneurship to answer the most pressing business questions.

BE 2.0 is a new and improved version of the book that Jim Collins and Bill Lazier wrote years ago. In BE 2.0, Jim Collins honors his mentor, Bill Lazier, who passed away in 2005, and reexamines the original text of Beyond Entrepreneurship with his 2020 perspective. The book includes the original text of Beyond Entrepreneurship, as well as four new chapters and 15 new essays. BE 2.0 pulls together the key concepts across Collins' 30 years of research into one integrated framework called The Map.

The result is a singular listening experience, which presents a unified vision of company creation that will fascinate not only Jim's millions of dedicated listeners worldwide, but also introduce a new generation to his remarkable work.

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Product details

Listening Length 13 hours and 53 minutes
Author Jim Collins, William Lazier
Narrator Jim Collins, Paul Michael
Audible.com Release Date December 01, 2020
Publisher Penguin Audio
Program Type Audiobook
Version Unabridged
Language English
ASIN B08G2D6JRM
Best Sellers Rank

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4.8 out of 5 stars
964 global ratings

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Customers find the book highly readable, with one noting that 90 pages are particularly life-changing. Moreover, the book provides invaluable information, with one customer highlighting how it blends timeless principles with fresh insights.

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18 customers mention "Readability"18 positive0 negative

Customers find the book highly readable, with many considering it a must-read for business professionals. One customer notes that 90 pages are particularly life-changing, while another describes it as an insightful road map for entrepreneurs.

"...What stood out to me most was how the book emphasizes how to build a successful company and one that lasts—and leads with purpose...." Read more

"A famous book. No need any introduction. First 90 pages are life changing" Read more

"Great book highly recommend for the new entrepreneur to start has great ideas great motivater" Read more

"This is the book! Must read for all business folks especially if you are leading." Read more

10 customers mention "Insight"10 positive0 negative

Customers find the book provides invaluable information, with one customer noting how it blends timeless principles with fresh insights, while another mentions how it serves as a great motivator.

"...Jim Collins does a fantastic job blending timeless principles with fresh insights, especially in this updated version...." Read more

"...recommend for the new entrepreneur to start has great ideas great motivater" Read more

"So good for information 👏..." Read more

"...growing their current business, however, he said there is a lot of good info so far. He’s only just started it. He is also new to his business...." Read more

So great!
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So great!
Invaluable information and insight road map for entrepreneurs and aspiring business owners!
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Top reviews from the United States

  • Reviewed in the United States on April 12, 2025
    Format: HardcoverVerified Purchase
    As an MBA graduate, Beyond Entrepreneurship 2.0 felt like the perfect bridge between theory and the real world of leadership and business building. Jim Collins does a fantastic job blending timeless principles with fresh insights, especially in this updated version. What stood out to me most was how the book emphasizes how to build a successful company and one that lasts—and leads with purpose.

    Throughout my MBA, we studied frameworks and case studies, but BE 2.0 adds a layer of depth by focusing on the mindset of great leaders. It's not just about strategy - it's about character, vision, and disciplined action. I especially appreciated the mix of storytelling and practical tools. A book that keeps returning as I grow in my career.

    This book is a must-read if you are an aspiring entrepreneur or a future leader who wants to leave a meaningful impact.
    One person found this helpful
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  • Reviewed in the United States on June 16, 2025
    Format: HardcoverVerified Purchase
    A famous book. No need any introduction. First 90 pages are life changing
  • Reviewed in the United States on May 27, 2025
    Format: HardcoverVerified Purchase
    Great book highly recommend for the new entrepreneur to start has great ideas great motivater
  • Reviewed in the United States on February 18, 2025
    Format: HardcoverVerified Purchase
    So good for information 👏
  • Reviewed in the United States on May 11, 2025
    Format: HardcoverVerified Purchase
    This is the book! Must read for all business folks especially if you are leading.
  • Reviewed in the United States on April 9, 2025
    Format: HardcoverVerified Purchase
    My husband is enjoying this. He said so far it’s reading like a book for someone growing their current business, however, he said there is a lot of good info so far. He’s only just started it. He is also new to his business. It hasn’t even started yet. In the beginning stages.
  • Reviewed in the United States on February 13, 2025
    Format: HardcoverVerified Purchase
    Great book, pieces of knowledge from many viable (great) sources. Must read, 'even though you may thnk you know it all'.
    One person found this helpful
    Report
  • Reviewed in the United States on January 20, 2025
    Format: HardcoverVerified Purchase
    Invaluable information and insight road map for entrepreneurs and aspiring business owners!
    Customer image
    5.0 out of 5 stars
    So great!

    Reviewed in the United States on January 20, 2025
    Invaluable information and insight road map for entrepreneurs and aspiring business owners!
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Top reviews from other countries

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  • Alex
    5.0 out of 5 stars Great book
    Reviewed in the United Kingdom on May 2, 2025
    Excellent book. This is a must read for everyone struggling with managing a business or even relationships in personal life .

    It goes to show that we as humans have control over our circumstances as soon as we change our Paradigm.

    Highly recommended, now on to reading the 7 habits of highly effective people.
    Customer image
    Alex
    5.0 out of 5 stars
    Great book

    Reviewed in the United Kingdom on May 2, 2025
    Excellent book. This is a must read for everyone struggling with managing a business or even relationships in personal life .

    It goes to show that we as humans have control over our circumstances as soon as we change our Paradigm.

    Highly recommended, now on to reading the 7 habits of highly effective people.
    Images in this review
    Customer image
  • José Carlos Teixeira Jr
    5.0 out of 5 stars Excelente leitura executiva
    Reviewed in Brazil on July 4, 2021
    Format: HardcoverVerified Purchase
    Ótimo livro, principalmente para quem acompanha Jim Collins.
    Report
  • MaKaDaMuS
    5.0 out of 5 stars A lire !
    Reviewed in France on October 4, 2022
    Format: HardcoverVerified Purchase
    Entrepreneur, manager, ou employé, c'est une très bonne lecture. Si vous êtes manager/boss, ça vous aidera à aller dans la bonne direction. Si vous êtes employé après lecture de ce livre vous aurez peut être envie de changer de boîte ...
  • Tushar khosla
    5.0 out of 5 stars MAP to achieve an sustain organizational greatness: Insights that never lose their appeal!
    Reviewed in India on April 24, 2022
    BEYOND ENTREPRENEURSHIP 1.0, published in 1992 was an early attempt by ALISON DENNIS, SARAH MANSEL, AND GEMMA YOUNG to provide entrepreneurs with building blocks to help their companies achieve high performance, become industry leaders, and remain great for generations. Who better than Jim Collins to come up with Beyond Entrepreneurship 2.0, given his work in the related field of helping organizations achieve and endure greatness?

    His contributions in the form of frameworks and guiding principles are well encapsulated in books like Built to last, Good to Great, Why mighty fall, etc. Concepts like Level-5 leader, Stockdale paradox, Hedgehog, Turning the flywheel, and BHAG have greatly influenced corporates thinking and decision making.

    So what is new in BE 2.0. One it clearly points out the continued relevance of content shared in BE 1.0, and secondly presents a comprehensive map for new organizations to follow, to achieve and endure greatness while delivering superior outcomes and great impact.

    Here is a checklist of questions, that are worth considering by every firm that aspires to achieve and sustain greatness:

    1. What percent of your key positions are filled with right people for those positions? And do you have a well-defined decision-making framework to address the “develop or replace talent’ conundrum?

    2. How prepared is your organization to capitalize on “Luck: the unexpected event, that can have significant consequence ”? What is your likely Return on Luck? And do leaders have the appreciation of the power of “Who Luck – the potential upside coming from stumbling into great talent”?

    3. Are you motivating talent by making them align with BHAG and compelling purpose (cause) or relying only on financial incentives to motivate? BTW, are leaders thinking of converting wrong people into right people with money?

    4. Is there clarity between leadership function and leadership style? And is charisma not overrated style, used to align the team then clearly articulated vision and purpose?
    5. Are leaders fully sensitive to the extent to which their actions influence their team- professionally and personally? Do they appreciate the fine-line difference between providing guidance and micro-management or between empowerment and abandonment?

    6. How much disciplined-thinking pervades the decision making- How strong is the commitment to embrace the genius of AND, openness to acknowledge brutal facts and stick to the core – defined in the form or hedgehog three circles? On similar lines, is the execution equally disciplined, marked with consistency, concentration and perseverance? Are leaders continually validating where are they spending
    their time?
    7. Are leaders aware of the reasons why great companies fall- and the five stages that they go through? Are they aware of the big bets strategy is relying on? And the need to reconfirm, realign and reinvent at an appropriate time to stay ahead?

    8. If innovation is vital to stay competitive, how institutionalized is sourcing and channeling creative ideas, into experiments and scaling the successful ones? Is organization only relying on customer pull for ideas or also looking at technology promise to create products and services customers haven’t asked yet? Is there defined framework and structure and committed resources to truly make innovation a continual conscious and all-pervasive capability?

    9. How good is the organization at tactical excellence- the essential middleware between defining potential and its realization? Is there agreed way of measuring tactical excellence and its progress over time? How thoughtfully are deadlines created and who contributes in defining them? How rigorously are lessons learnt from one project transferred to others? How well do leaders understand their accountability in achieving tactical excellence?

    10. Finally, to what extent has the organization embraced the secret essence: Respect- respect their customer, respect themselves, respect relationships and respect all people?

    There is enough in the book to skip, especially the prescriptive parts, where wider literature around best practices is available with more contemporary case studies.

    The strength lies in reflecting on core messages, which continue to be incisive and worthy of refection.
  • Andrew
    5.0 out of 5 stars The absolute finest
    Reviewed in Canada on June 14, 2025
    Format: HardcoverVerified Purchase
    Cream of the crop! One of the best business books ever. Loaded with gold and clearly the inspiration for Mastering The Rockefeller Habits and Traction. Jim Collins is the GOAT!