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Plunder: Private Equity's Plan to Pillage America
The authoritative exposé of private what it is, how it kills businesses and jobs, how the government helps, and how we stop it
Private equity surrounds us. Firms like Blackstone, Carlyle, and KKR are among the largest employers in America and hold assets that rival those of small countries. Yet few understand what these firms are or how they work.
In Plunder , Brendan Ballou explains how private equity has reshaped American business by raising prices, reducing quality, cutting jobs, and shifting resources from productive to unproductive parts of the economy. Ballou vividly illustrates how many private equity firms buy up retailers, medical practices, prison services, nursing-home chains, and mobile-home parks, among other businesses, using little of their own money to do it and avoiding debt and liability for their actions. Forced to take on huge debts and pay extractive fees, companies purchased by private equity firms are often left bankrupt, or shells of their former selves, with consequences to communities that long depended on them.
Perhaps most startling is Ballou’s insight into how this is happening with the active support of various arms of the government. But, as Ballou reveals in an agenda for reining in the industry, private equity can be stopped from wreaking further havoc.
Private equity surrounds us. Firms like Blackstone, Carlyle, and KKR are among the largest employers in America and hold assets that rival those of small countries. Yet few understand what these firms are or how they work.
In Plunder , Brendan Ballou explains how private equity has reshaped American business by raising prices, reducing quality, cutting jobs, and shifting resources from productive to unproductive parts of the economy. Ballou vividly illustrates how many private equity firms buy up retailers, medical practices, prison services, nursing-home chains, and mobile-home parks, among other businesses, using little of their own money to do it and avoiding debt and liability for their actions. Forced to take on huge debts and pay extractive fees, companies purchased by private equity firms are often left bankrupt, or shells of their former selves, with consequences to communities that long depended on them.
Perhaps most startling is Ballou’s insight into how this is happening with the active support of various arms of the government. But, as Ballou reveals in an agenda for reining in the industry, private equity can be stopped from wreaking further havoc.
368 pages, Hardcover
First published June 27, 2023
About the author
Brendan Ballou
1 book29 followersBrendan Ballou is a federal prosecutor and served as Special Counsel for Private Equity in the Justice Department's Antitrust Division. Previously, he worked in private practice, and before that, in the National Security Division of the Justice Department, where he advised the White House on counterterrorism and other policies. He graduated from Columbia University and Stanford Law School.
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August 9, 2023
Being poor in America is increasingly like being the only woman at a frat house party. Where every corner lies an opaque interaction that results in you being taken advantage of. Laws are being rewritten, lobbyist surround our politicians like vultures circling a carcass and the nations wealthiest elite design complex political structures to funnel hundreds of millions to defeat laws that threaten the status quo. No industry represents this more than private equity does. The fall of capitalism will most likely come from the agency problem represented in the last 40 years. Where the risks of individuals have been shouldered onto the tax payer rather than the individual taking the risk. Over the last 40 years we have seen an explosion in corporate power which represents more of an extraction period rather than an innovation period. This is not to downplay any advances but shine a light on how these businesses are run. Capitalism has shifted away from what its ideological framework operates as. Business coming into fruition to meet a societal need and engaging in competition with other businesses to win over potential customers. The theory is that we should award the individual founder(s) for the risk they took, eliminate the regulation in place so they can easily move to compete in that market. Because they made that risk to start a business they should also be taxed at a lower rate and a host of other advantages. The thinking is that this will 'stimulate the economy' and the gains from these entrepreneurs will resemble a rising tide which will "lift all boats".
This is obviously a flawed view, we saw this in 2008 in when the government stepped in and bailed out bankers who moved their personal risks onto the tax payers as they bankrupted their companies. They were made whole and no one went to jail. This introduces the agency problem, I will argue in this review why private equity firms are this on steroids but first we have to establish some facts. Today's version of capitalism is not actually capitalism. In every market we see the same phenomenon, 3-4 big players that all offer shitty service like healthcare, cable/internet providers, meat producers etc. They all raise their prices in tandem, reduce their customer service and consolidate each part of the market. This results in price gouging, lack of any competition since buyers have no other choice. They're forced to make a choice rather than wanting to make a choice. These mega corporations know this, so they cut their staff, raise prices, lowering both quality and industry standards. Private equity pushes this to its limits. We're living in a time where no corporations actually want capitalism or the "Free market". They want corporate socialism and they want to create complex laws designed to mitigate any competitors, they want 0 anti trust laws to be enforced and they want mega mergers approved.
We established some basic facts which you may find agreeable or disagreeable at this point in the review. I didn't go that far in depth so if your skeptical of my claims. That's okay, I would be too at this point, lets jump into what private equity is and then I can further hammer these points out.
Private equity are firms made of people who have never actually started or ran their own business that actually sells a product in itself. It's made of MBA's, finance and business grads from elite institutions who often times have impeccable credentials(credentials are not as real as you think but thats something for another time) and come from elite backgrounds. What private equity does is buy businesses who're profitable in some cases and in other cases who might not be. What they do is buy the company with complex debt structures where they put next to nothing of their own money down, they then can take the company and begin a series of catastrophic movies. Here is the core playbook.
- They immediately cut the workforce
- Cut benefits for the workers (Mostly blue collar, rarely white collar)
- If the company owns its own infrastructure, buildings, warehouses etc. They will sell those properties to pay back the debt they paid the company for. Then they force the business itself to pay the loans and interest on the property as its being rented out and not owned. As a business owner, why would you add additional expenses to your bottom line? Well if you're not the founder and you don't care about the long term viability of the company. You can strip all assets and sell for parts.
- Next they have a recapitalization fee. This is a fancy way of saying "We're going to use the companies assets to pay us a hefty fee". Basically we bought the company with debt and now we're going to give ourselves a payday with the assets from the company for no reason. Think about using your credit card to pay yourself, that's essentially it.
- Next they also charge the business fees for managing the company. Not only do they own the equity in the company, they can also charge fees to run the company. Imagine the founder of a company charging the company to run the company? This is not a salary. Usually the founder is paid in options. Private equity gets both
- Next they just flat out cut costs by using shitty materials even if it damages their relationship with the customers. Equity firms that owned hospitals were using crappy needles that broke inside of the patient, even when they were told about the needles. They still didn't care. Short term gains vs long term gains. This is the agency problem at play here.
When the business goes bankrupt, they give the workers nothing. Absolutely nothing. Forgo their pensions etc. Lots of times these are still profitable businesses but PE fills them up with debt to the point where its interest payments exceed revenue/profit etc. They then put the company through bankruptcy and liquidate it.
Lets go through some stories, a nursing home (These are exceptionally profitable businesses) owned by a private equity firm, made cuts to the workforce. This resulted in the elderly not being able to receive the care they needed, one woman who needed assistance to walk, fell one night and slammed her head. She would vomit and show signs of being concussed. The nursing home did nothing, blood swelled in her head, her family saw this and took her to the ER. Where she died, the family then tried to sue the private equity firm but because of the complex financial engineering. They didn't "own" the company, they simply "advised" the company. I don't know what the fuck that means since they are in fact controlling the company. Never the less the family tried to sue the company but received nothing because it was going through bankruptcy and all the assets were liquidated. This is a common pattern in with PE firms. There is corporate veil that is impossible to penetrate when wrong doing has occurred let alone restitution for the victim(s).
You may think this is some crazy one off anecdote but that would be wrong. Private equity firms are in the top 10 employers in the country. They're some of the most powerful institutions in corporate America. They own business that you might have grown up with and loved only to see them disappear. You might have thought "Maybe they got crushed by the e-commerce wave". This is not entirely true, a lot of PE firms shake every penny out of consumers while offering a low quality of service. Damaging the brands reputation and customer base. They're there for short term gains. PE fans will say 'there are a lot of PE firms that invest long term". This not representative of the field itself. I have never seen more predatory businesses such as pay day loan lenders tricking individuals into loans that turn into debt bombs, renting houses to people where they're not accountable for any wrong doing. One tenant complained of black mold and the PE firm did nothing to clean it because they owned all the property in the area, they knew consumers had no other choice. This is antithetical to capitalism. There are so many stories, I can't type them all without my fingers numbing and possibly falling off.
We talk about the gilded age but we never mention the grifter age. This is the prime era of grifters. Many of the leaders of these firms are multi billionaires despite a track record that resembles destruction. Stripping business of their value and throwing them into a liquidation process allows them to take no risk, allows them to essentially put people in harms way and then they appear on some terrible financial show like CNBC and talk about "How to be successful", the ethics they learned from their life lessons. Preaching the importance of capitalism while lobbying to destroy it behind closed doors. This is the agency problem at heart where the risk is never brought onto them, few if any cases are won by David(customer) vs Goliath(PE) when suing PE firms. You should bear the risks for your investments not place them onto someone else. This is what will most likely bring capitalism down. Since PE used purely debt to buy companies thanks to interest rates being at 0% for 15 years. It created an economic environment where they could make purchases with debt that are highly leveraged, to then buy companies they do not understand how to run.
They're getting crushed due to the rapid rise of interest rates. Look for them to talk about getting a bailout, this is already happening in the commercial real estate sector where vacancies due to remote work are causing a 1 trillion debt doomsday for some of these companies. I fear they will be bailed out with no repercussions for the risks they engaged in. Not to mention the sick game they play. They will use the fact they have hundred of thousands of employees to ask for a bailout but fire these same employees and forgo any severance. Then get on an interview and talk about why capitalism needs to be "Protected". This is the type of corporate behavior leads to populism. Look for future ambitious political operatives use this situation to gain power.
This is the grifter age where making a lot of money will allow you to get cultural importance regardless of how you made that money. A great read, 5 stars. I am genuinely concerned for the future of democracy when these firms are able to operate the way they do without any repercussions of being held accountable for their aggressive practices in slashing costs that can have life and death consequences.
This is obviously a flawed view, we saw this in 2008 in when the government stepped in and bailed out bankers who moved their personal risks onto the tax payers as they bankrupted their companies. They were made whole and no one went to jail. This introduces the agency problem, I will argue in this review why private equity firms are this on steroids but first we have to establish some facts. Today's version of capitalism is not actually capitalism. In every market we see the same phenomenon, 3-4 big players that all offer shitty service like healthcare, cable/internet providers, meat producers etc. They all raise their prices in tandem, reduce their customer service and consolidate each part of the market. This results in price gouging, lack of any competition since buyers have no other choice. They're forced to make a choice rather than wanting to make a choice. These mega corporations know this, so they cut their staff, raise prices, lowering both quality and industry standards. Private equity pushes this to its limits. We're living in a time where no corporations actually want capitalism or the "Free market". They want corporate socialism and they want to create complex laws designed to mitigate any competitors, they want 0 anti trust laws to be enforced and they want mega mergers approved.
We established some basic facts which you may find agreeable or disagreeable at this point in the review. I didn't go that far in depth so if your skeptical of my claims. That's okay, I would be too at this point, lets jump into what private equity is and then I can further hammer these points out.
Private equity are firms made of people who have never actually started or ran their own business that actually sells a product in itself. It's made of MBA's, finance and business grads from elite institutions who often times have impeccable credentials(credentials are not as real as you think but thats something for another time) and come from elite backgrounds. What private equity does is buy businesses who're profitable in some cases and in other cases who might not be. What they do is buy the company with complex debt structures where they put next to nothing of their own money down, they then can take the company and begin a series of catastrophic movies. Here is the core playbook.
- They immediately cut the workforce
- Cut benefits for the workers (Mostly blue collar, rarely white collar)
- If the company owns its own infrastructure, buildings, warehouses etc. They will sell those properties to pay back the debt they paid the company for. Then they force the business itself to pay the loans and interest on the property as its being rented out and not owned. As a business owner, why would you add additional expenses to your bottom line? Well if you're not the founder and you don't care about the long term viability of the company. You can strip all assets and sell for parts.
- Next they have a recapitalization fee. This is a fancy way of saying "We're going to use the companies assets to pay us a hefty fee". Basically we bought the company with debt and now we're going to give ourselves a payday with the assets from the company for no reason. Think about using your credit card to pay yourself, that's essentially it.
- Next they also charge the business fees for managing the company. Not only do they own the equity in the company, they can also charge fees to run the company. Imagine the founder of a company charging the company to run the company? This is not a salary. Usually the founder is paid in options. Private equity gets both
- Next they just flat out cut costs by using shitty materials even if it damages their relationship with the customers. Equity firms that owned hospitals were using crappy needles that broke inside of the patient, even when they were told about the needles. They still didn't care. Short term gains vs long term gains. This is the agency problem at play here.
When the business goes bankrupt, they give the workers nothing. Absolutely nothing. Forgo their pensions etc. Lots of times these are still profitable businesses but PE fills them up with debt to the point where its interest payments exceed revenue/profit etc. They then put the company through bankruptcy and liquidate it.
Lets go through some stories, a nursing home (These are exceptionally profitable businesses) owned by a private equity firm, made cuts to the workforce. This resulted in the elderly not being able to receive the care they needed, one woman who needed assistance to walk, fell one night and slammed her head. She would vomit and show signs of being concussed. The nursing home did nothing, blood swelled in her head, her family saw this and took her to the ER. Where she died, the family then tried to sue the private equity firm but because of the complex financial engineering. They didn't "own" the company, they simply "advised" the company. I don't know what the fuck that means since they are in fact controlling the company. Never the less the family tried to sue the company but received nothing because it was going through bankruptcy and all the assets were liquidated. This is a common pattern in with PE firms. There is corporate veil that is impossible to penetrate when wrong doing has occurred let alone restitution for the victim(s).
You may think this is some crazy one off anecdote but that would be wrong. Private equity firms are in the top 10 employers in the country. They're some of the most powerful institutions in corporate America. They own business that you might have grown up with and loved only to see them disappear. You might have thought "Maybe they got crushed by the e-commerce wave". This is not entirely true, a lot of PE firms shake every penny out of consumers while offering a low quality of service. Damaging the brands reputation and customer base. They're there for short term gains. PE fans will say 'there are a lot of PE firms that invest long term". This not representative of the field itself. I have never seen more predatory businesses such as pay day loan lenders tricking individuals into loans that turn into debt bombs, renting houses to people where they're not accountable for any wrong doing. One tenant complained of black mold and the PE firm did nothing to clean it because they owned all the property in the area, they knew consumers had no other choice. This is antithetical to capitalism. There are so many stories, I can't type them all without my fingers numbing and possibly falling off.
We talk about the gilded age but we never mention the grifter age. This is the prime era of grifters. Many of the leaders of these firms are multi billionaires despite a track record that resembles destruction. Stripping business of their value and throwing them into a liquidation process allows them to take no risk, allows them to essentially put people in harms way and then they appear on some terrible financial show like CNBC and talk about "How to be successful", the ethics they learned from their life lessons. Preaching the importance of capitalism while lobbying to destroy it behind closed doors. This is the agency problem at heart where the risk is never brought onto them, few if any cases are won by David(customer) vs Goliath(PE) when suing PE firms. You should bear the risks for your investments not place them onto someone else. This is what will most likely bring capitalism down. Since PE used purely debt to buy companies thanks to interest rates being at 0% for 15 years. It created an economic environment where they could make purchases with debt that are highly leveraged, to then buy companies they do not understand how to run.
They're getting crushed due to the rapid rise of interest rates. Look for them to talk about getting a bailout, this is already happening in the commercial real estate sector where vacancies due to remote work are causing a 1 trillion debt doomsday for some of these companies. I fear they will be bailed out with no repercussions for the risks they engaged in. Not to mention the sick game they play. They will use the fact they have hundred of thousands of employees to ask for a bailout but fire these same employees and forgo any severance. Then get on an interview and talk about why capitalism needs to be "Protected". This is the type of corporate behavior leads to populism. Look for future ambitious political operatives use this situation to gain power.
This is the grifter age where making a lot of money will allow you to get cultural importance regardless of how you made that money. A great read, 5 stars. I am genuinely concerned for the future of democracy when these firms are able to operate the way they do without any repercussions of being held accountable for their aggressive practices in slashing costs that can have life and death consequences.
February 15, 2023
Very readable and extremely well researched/documented.
The language used in this book is pretty accessible so even if you're not familiar with the language of private equity/finances you should be able to understand what is being talked about without issues.
Through most of the book Ballou painstakingly details how the life of people are being influenced, sometimes to a ruinous or deadly extent by private equity's effort to monetize and profit from an ever-increasing number of aspects of day-to-day life often at the expense of any form of perennity or safety. I was especially impressed with the segment regarding seemingly successful businesses (Payless Shoe Source, Toy R Us…) driven into the ground by the extraction model of profit generation.
Through the different "industries" affected we can see how many activist groups such as tenant rights groups, patients' right groups and even prisoners' rights groups) could stand to benefit in working in tandem with each other to push for better regulations of private equity firms.
This book is both an exposé and a call to action, while a lot of similar work will leave the reader with a sense of inescapable impending doom with this one we are left with a pretty defined suggested path forward which includes all level of actors from the citizen activist to the lawmaker. This part in particular was a breath of fresh air.
People who are familiar with my reviews know that I love me a book with a lot of footnotes and references and this book made me very happy on that front.
I received an eARC of this book through NetGalley in exchange for an honest review.
The language used in this book is pretty accessible so even if you're not familiar with the language of private equity/finances you should be able to understand what is being talked about without issues.
Through most of the book Ballou painstakingly details how the life of people are being influenced, sometimes to a ruinous or deadly extent by private equity's effort to monetize and profit from an ever-increasing number of aspects of day-to-day life often at the expense of any form of perennity or safety. I was especially impressed with the segment regarding seemingly successful businesses (Payless Shoe Source, Toy R Us…) driven into the ground by the extraction model of profit generation.
Through the different "industries" affected we can see how many activist groups such as tenant rights groups, patients' right groups and even prisoners' rights groups) could stand to benefit in working in tandem with each other to push for better regulations of private equity firms.
This book is both an exposé and a call to action, while a lot of similar work will leave the reader with a sense of inescapable impending doom with this one we are left with a pretty defined suggested path forward which includes all level of actors from the citizen activist to the lawmaker. This part in particular was a breath of fresh air.
People who are familiar with my reviews know that I love me a book with a lot of footnotes and references and this book made me very happy on that front.
I received an eARC of this book through NetGalley in exchange for an honest review.
May 9, 2023
An incredibly well-researched book that provides thorough details on an industry that affects the lives of Americans so deeply, yet is secretive and not well understood by the public. I know firsthand how little information is available on PE transactions, fund and holding company structures, PE investors, and transaction structures, and I'm so impressed with the level of detail the author was able to get into in this book. It could not have been easy!
Ballou first provides a concise overview of how PE firms and deals typically work, when PE first came on the scene, and who funds PE transactions. He then goes into detail on six major industries where PE has, over the past few decades, made drastic changes – often for the worse for the companies that get acquired, its employees, its customers, and other non-financial stakeholders. The industries he covers are housing, retail, nursing homes, health care, finance, and prisons – these chapters are quite depressing, as Ballou spends a lot of time on the human cost of these transactions, such as elderly nursing home residents who get grossly mistreated because of the time and money squeezed out of nursing home staff in the name of "operational efficiencies" or prison inmates who are basically put into modern-day slavery and nickel-and-dimed out of every basic necessity with no one to whistleblow since they are a "captive audience."
Ballou then covers how the justice system, Congress, and local governments aid and abet PE deals, made particularly egregious because all of these institutions are NOT given a fiduciary duty – they are supposed to be protecting constituents who are usually the ones most negatively impacted by private equity. And yet, these institutions are ones that ease regulation, find loopholes, and otherwise avoid anything that could jeopardize the PE titans that donate millions of dollars to campaigns every election cycle.
Finally, Ballou presents very concrete recommendations for what we can do to fix this. I really appreciated how he drew parallels with where we're at now - with many interconnected environmental, social, and political crises with few signs of things getting better - to other similar periods in history. Although there were some bleak comparisons (e.g., the US in 2023 could be like Germany in 1933...), he hopes that the US in 2023 will end up being like the US in 1903. Although this was a notoriously horrific time for the majority of Americans: child labor, Black codes, voter suppression, mass worker deaths, no labor regulations, the growth of the elite class, robber barons, and more, it was the catalyst for Grange and Progressive reforms that give us some of the labor freedoms we have now, from weekends to eight hour days to child labor laws to freedom of association and more. The last chapter of the book outlines real, actionable things that we can do now to help get us to an inflection point where things will finally start looking up and benefitting people.
My one criticism of the book is that Ballou doesn't quite cover what makes PE attractive from a logical standpoint. From the way he describes the business model, actions, outcomes, and actors, it all seems like pure evil. Why would any investor want to participate in this? (OK, the cynical answer could be merely about returns, but is that really it?) More importantly, why would any company want to be acquired by PE? (Same answer, that they're struggling financially and don't have any other recourse?) I know that the vast majority of PE is extractive, but I also know that it's not all like that. He provides one example of PE gone right early in the book, and I would have liked to see that a little more, so that we can take a look at how firms and funds can do better within this existing business model. But perhaps Ballou's response is that they simply can't.
Thank you to Public Affairs for the ARC via Netgalley!
Ballou first provides a concise overview of how PE firms and deals typically work, when PE first came on the scene, and who funds PE transactions. He then goes into detail on six major industries where PE has, over the past few decades, made drastic changes – often for the worse for the companies that get acquired, its employees, its customers, and other non-financial stakeholders. The industries he covers are housing, retail, nursing homes, health care, finance, and prisons – these chapters are quite depressing, as Ballou spends a lot of time on the human cost of these transactions, such as elderly nursing home residents who get grossly mistreated because of the time and money squeezed out of nursing home staff in the name of "operational efficiencies" or prison inmates who are basically put into modern-day slavery and nickel-and-dimed out of every basic necessity with no one to whistleblow since they are a "captive audience."
Ballou then covers how the justice system, Congress, and local governments aid and abet PE deals, made particularly egregious because all of these institutions are NOT given a fiduciary duty – they are supposed to be protecting constituents who are usually the ones most negatively impacted by private equity. And yet, these institutions are ones that ease regulation, find loopholes, and otherwise avoid anything that could jeopardize the PE titans that donate millions of dollars to campaigns every election cycle.
Finally, Ballou presents very concrete recommendations for what we can do to fix this. I really appreciated how he drew parallels with where we're at now - with many interconnected environmental, social, and political crises with few signs of things getting better - to other similar periods in history. Although there were some bleak comparisons (e.g., the US in 2023 could be like Germany in 1933...), he hopes that the US in 2023 will end up being like the US in 1903. Although this was a notoriously horrific time for the majority of Americans: child labor, Black codes, voter suppression, mass worker deaths, no labor regulations, the growth of the elite class, robber barons, and more, it was the catalyst for Grange and Progressive reforms that give us some of the labor freedoms we have now, from weekends to eight hour days to child labor laws to freedom of association and more. The last chapter of the book outlines real, actionable things that we can do now to help get us to an inflection point where things will finally start looking up and benefitting people.
My one criticism of the book is that Ballou doesn't quite cover what makes PE attractive from a logical standpoint. From the way he describes the business model, actions, outcomes, and actors, it all seems like pure evil. Why would any investor want to participate in this? (OK, the cynical answer could be merely about returns, but is that really it?) More importantly, why would any company want to be acquired by PE? (Same answer, that they're struggling financially and don't have any other recourse?) I know that the vast majority of PE is extractive, but I also know that it's not all like that. He provides one example of PE gone right early in the book, and I would have liked to see that a little more, so that we can take a look at how firms and funds can do better within this existing business model. But perhaps Ballou's response is that they simply can't.
Thank you to Public Affairs for the ARC via Netgalley!
December 13, 2023
This book reminds me a lot of Monopolized by David Dayen, except with more creative financial and legal instruments. Corporate raiders reduce competition while making themselves rich and impoverishing many others. I definitely recommend reading it if you've noticed that your healthcare options have gotten dodgier, if you notice more vacant retail spaces, or if you've noticed how stupidly expensive single-family houses have become, even with these unpleasantly high interest rates.
Despite looking fat, this book is only about 250 pages of text and another 100+ of sources/citations. It took me awhile to get through because I was become viscerally angry while reading it. The book is about how some self-proclaimed geniuses buy up businesses, loot them for their assets, load them down with debt, and kill them off, all in the name of "greater efficiency," (and also because these guys generally suck at running businesses). I hadn't really been aware of this particular method of business until Toys "R" Us was killed off a few years back, but it has seeped into healthcare and housing and retail and other economic sectors that have become increasingly unaffordable to use over the past decade. These companies create absolutely ludicrous corporate structures in order to avoid liability for mistakes, and often find ways to dump pension obligations on the government, and creatively use bankruptcy to avoid paying out on the rare judgment that goes against them. Naturally, politicians look the other way, either because they're too senile/stupid to understand what's going on or they're looking for a piece of the action themselves.
I almost skipped the chapter on prison tactics because I don't know anyone in jail, but it was instructive on how the poorest and most captive audiences are made victim to these exploitative schemes, not unlike people living in trailer parks or nursing homes. And how allowing policies on price-gouging for prison phone calls, for example, can expand into the wider economy.
Anyway, at the end, he provides a call to action, largely focused on states' rights, since Congress is too senile/corrupt to act, though I'm honestly curious how he felt about states' rights a few short years ago when there was much pearl-clutching about covid restrictions. Author is never entirely overt about his political positions (as there are any number of knuckleheads responsible for this nonsense throughout the political system) but he does fret about climate change and gun control, so he likely doesn't care about states' rights on those issues. Also, he has a laundry list of tasks that other government departments could engage in, from closing certain tax loopholes and setting certain requirements for nursing homes and other direct recipients of federal funds. These things wouldn't solve all the problems, but would likely rein in the worst of the abuses.
Despite looking fat, this book is only about 250 pages of text and another 100+ of sources/citations. It took me awhile to get through because I was become viscerally angry while reading it. The book is about how some self-proclaimed geniuses buy up businesses, loot them for their assets, load them down with debt, and kill them off, all in the name of "greater efficiency," (and also because these guys generally suck at running businesses). I hadn't really been aware of this particular method of business until Toys "R" Us was killed off a few years back, but it has seeped into healthcare and housing and retail and other economic sectors that have become increasingly unaffordable to use over the past decade. These companies create absolutely ludicrous corporate structures in order to avoid liability for mistakes, and often find ways to dump pension obligations on the government, and creatively use bankruptcy to avoid paying out on the rare judgment that goes against them. Naturally, politicians look the other way, either because they're too senile/stupid to understand what's going on or they're looking for a piece of the action themselves.
I almost skipped the chapter on prison tactics because I don't know anyone in jail, but it was instructive on how the poorest and most captive audiences are made victim to these exploitative schemes, not unlike people living in trailer parks or nursing homes. And how allowing policies on price-gouging for prison phone calls, for example, can expand into the wider economy.
Anyway, at the end, he provides a call to action, largely focused on states' rights, since Congress is too senile/corrupt to act, though I'm honestly curious how he felt about states' rights a few short years ago when there was much pearl-clutching about covid restrictions. Author is never entirely overt about his political positions (as there are any number of knuckleheads responsible for this nonsense throughout the political system) but he does fret about climate change and gun control, so he likely doesn't care about states' rights on those issues. Also, he has a laundry list of tasks that other government departments could engage in, from closing certain tax loopholes and setting certain requirements for nursing homes and other direct recipients of federal funds. These things wouldn't solve all the problems, but would likely rein in the worst of the abuses.
August 9, 2023
This book is a must read for everyone. Enlightening and horrifying how devastating the effects of PE “investments” can be (in the setting of a lack of regulation and lack of morals) and how widespread the impact is in society. The last section is a bit repetitive and slow but otherwise a great read.
May 4, 2024
I had a visceral reaction when reading this. Yet another example of how the ultra-wealthy control our government and lobby for their own interests at the expense of every other American :’) bright college students should read this before being seduced into working for private equity firms to know what they’re getting into.
Also, private equity belongs nowhere near healthcare, nursing homes, or prisons!!!!
Also, private equity belongs nowhere near healthcare, nursing homes, or prisons!!!!
September 3, 2023
Substantively didn't find whole lot to disagree with, but the book reads like a thesis from a clever, but annoying, DPhil student. No idea why he's at DOJ using prison and jail interchangeably, but here we are.
February 9, 2023
Ballou brings a lot of experience and research to the mechanisms and effects of large private equity firms. Much of the book catalogs the incentives and the resulting problems for acquired companies and their employees—and in the field of healthcare, their patients/clients and families. At the end of the book (ironically, in Chapter 11) he gives solutions to prevent acquired enterprises’ bankruptcies and collapses. Some we can do but most that need regulatory and legislative efforts.
Though he painstakingly describes what’s happened in a few industries by the 800-pound gorillas of the private equity world (e.g. KKR, Blackstone), he attributes a lot of the consequences to malicious intent. I doubt this is the widespread case. Only insane people would sabotage their investment even if they’ve recovered their initial capital outlay. Also, reading this book, you’d think all private equity firms are “evil” and bad for companies, and society. Many investment firms are often prescribing to the hold, secure and grow acquisition model and then sell if the capital is needed elsewhere or there’s an obvious strategic buyer. Though Ballou highlights a few industries and regional markets where PE investments have been detrimental, many more industries have survived and thrived with PE infusions.
Though he painstakingly describes what’s happened in a few industries by the 800-pound gorillas of the private equity world (e.g. KKR, Blackstone), he attributes a lot of the consequences to malicious intent. I doubt this is the widespread case. Only insane people would sabotage their investment even if they’ve recovered their initial capital outlay. Also, reading this book, you’d think all private equity firms are “evil” and bad for companies, and society. Many investment firms are often prescribing to the hold, secure and grow acquisition model and then sell if the capital is needed elsewhere or there’s an obvious strategic buyer. Though Ballou highlights a few industries and regional markets where PE investments have been detrimental, many more industries have survived and thrived with PE infusions.
November 29, 2023
Wooooww this is well researched. It’s repetitive at times, but it’s a necessary redundancy because private equity’s terrors are THAT dominant and far-reaching. Really hard to read at times, especially when documenting the truly horrific conditions of private equity owned prisons and nursing homes.
First book I’ve read on privatization/corporatism that had highly specific action steps both for the individual and government. Incredibly refreshing and exciting to read. It’s not radical but it feels legit. We engineered this mess which means we can fix it!!!! Most poignant moments for me were discussions w Americans who had fallen victim and I wish we had more of that. Not one to quote in a goodreads review but this is too good:
“‘What they thought was that people who live here are stupid, and that’s the way they treated us,’ a former employee of Payless ShoeSource told the NYT… ‘it didn’t matter how great you were in your field, or what other stuff you had done, it was ‘You live in Kansas, so you’re an idiot.’’ This arrogance— forged in business school, sharpened by industry conferences and it’s own propaganda— allows private equity to convince the world, and perhaps itself, that it really is a ‘superior form of capitalism’ and disguise the ways it really makes its money.”
First book I’ve read on privatization/corporatism that had highly specific action steps both for the individual and government. Incredibly refreshing and exciting to read. It’s not radical but it feels legit. We engineered this mess which means we can fix it!!!! Most poignant moments for me were discussions w Americans who had fallen victim and I wish we had more of that. Not one to quote in a goodreads review but this is too good:
“‘What they thought was that people who live here are stupid, and that’s the way they treated us,’ a former employee of Payless ShoeSource told the NYT… ‘it didn’t matter how great you were in your field, or what other stuff you had done, it was ‘You live in Kansas, so you’re an idiot.’’ This arrogance— forged in business school, sharpened by industry conferences and it’s own propaganda— allows private equity to convince the world, and perhaps itself, that it really is a ‘superior form of capitalism’ and disguise the ways it really makes its money.”
January 24, 2024
Synopsis/Summary: Holy shit! If you already didn’t like capitalism, you’re going to really despise it after reading this book. I’m someone who literally carries around a card in my wallet reading “Capitalist” - a card I got at Warren Buffett’s annual shareholder conference - but even I found myself thinking that if the type of behavior in this book is permitted and widespread under capitalism then it’s time for a rethink of everything. This book is written by a former? DOJ lawyer and it acquaints readers with private equity firms, what they are and how they work and don’t work, the common tactics they use, etc. The author dedicates a chapter to each major industry PE has plundered: single family homes, payday lending, private debt, nursing homes, jail and prison services, ER and hospital, retail, insurance, for profit colleges, utilities, etc. In short, companies you remember from childhood which have went out of business are probably PE’s victims: Shopko, Sears, Payless, Toys R Us and many more. The book argues that the short term focus of private equity combined with their managerial ineptitude and regulatory capture and general lack of moral compass end up making economic inequality and products/services worse - threatening a repeat of the Great Recession. Here are some of the lowlights of private equity that make you question if their leaders have consciences: 20,000 estimated early nursing home deaths occurred over a 12 year period at private equity owned nursing homes according to one study; when a PE owned firm had a prison communications contract they put in a clause saying that if a prison had their video chat services then in person visits were not allowed to have in person visitors; several stories of PE acquiring a firm and then financially mismanaging it to the point its pension becomes insolvent; forcing firms they acquire to sell off property and lease it back and to take on new debt which PE recoups as management and transaction fees and then getting the firm in such bad debt that it goes bankrupt then manipulating bankruptcy law to buy the firms assets back; they’ve been allowed to get away with the double standard of requiring customers use forced arbitration for claims brought against them while using the courts for claims against customers; they issue “prison release cards” which are essentially debit cards given to people released from jail and it has any money on it which they had when arrested or money put on their books while in jail and they charge fees to check balance, fees to use, fees for activity.
What I liked about book: I liked the organization of the book - the author had a little section specific to each of the major tools used by private equity and a chapter for each major industry. I learned a lot from this book. I have a bachelors in Econ and I read this genre - so I should be privy to the stuff in this book - but I found a huge amount of the content in this book to be eye opening and jaw dropping.
What I disliked about book: While the book is well organize it’s kinda poorly written and author at times comes off as a partisan hack sometimes taking cheap shots that make him lose credibility with me at least.
Concepts/ideas/facts introduced to me: if the portfolio companies of the top 3 PE firms were counted as a single employer, they’d be the 3rd, 4th and 5th largest US employers; 2 and 20 rule; there is a federal agency (PBGC) which guarantees underfunded pensions for workers; one studying estimated poor nursing home conditions due to PE buyouts has led to 20,000 premature deaths in 12 years( 3/6/3 sales; credit bids; alms houses; dividend recapitalization; there was an economics literacy class for judges which taught anti antitrust teachings which is thought to have a major impact on changing judicial outcomes on antitrust ; 90/10 rule; Regulation D market size eclipsed IPO market size in US; private equity firms are rapidly moving towards private credit; Private Equity Stakeholder Project;
Things this book made me understand better/deeper: why people hate capitalism so much.
Opinions changed/Disconfirmation: that change is almost always possible through legal means in America. I’ve heard about legal tactics and regulatory capture but hearing about everything at once and in such detail it makes me feel like justice is little more than a mirage.
Ideas I got while reading: it would be cool if there were a movement for home owners to add restrictive covenants to their houses which prevent them from being acquired by private equity; before a law is passed we need to hire the equivalent of paid hackers who can earn bounties for finding vulnerabilities or loopholes in the proposed new law.
Memorable quotes: “the biggest land grab since manifest destiny” - a private equity executive on the acquisition of single family homes.
Taking Action: check my investment portfolio to see if I’m funding private equity with marginal practices; get a book about the history of antitrust laws, read book about gilded age.
Chewing on/Food for thought: every set of legal codes can be exploited but the judicial system is not really set up to quickly adapt so at anytime there will be some amount of injustice you’re just stuck with. I once wrote an article about how groups like Black Lives Matter should bid for private prison contracts and I feel even stronger about that idea after hearing more about the absolutely morally bankrupt practices of the groups running prisons today.
Readings referenced(ones that come to mind): Others People’s Money and How The Bankers Use It.
Why I chose to read book: I listened to a podcast episode on Freakonomics where the author talked about his book. I’m reading it because I don’t know as much as I should about PE and I want to understand how their work and their impact on the economy as part of my unit of books to understand poverty better.
What I liked about book: I liked the organization of the book - the author had a little section specific to each of the major tools used by private equity and a chapter for each major industry. I learned a lot from this book. I have a bachelors in Econ and I read this genre - so I should be privy to the stuff in this book - but I found a huge amount of the content in this book to be eye opening and jaw dropping.
What I disliked about book: While the book is well organize it’s kinda poorly written and author at times comes off as a partisan hack sometimes taking cheap shots that make him lose credibility with me at least.
Concepts/ideas/facts introduced to me: if the portfolio companies of the top 3 PE firms were counted as a single employer, they’d be the 3rd, 4th and 5th largest US employers; 2 and 20 rule; there is a federal agency (PBGC) which guarantees underfunded pensions for workers; one studying estimated poor nursing home conditions due to PE buyouts has led to 20,000 premature deaths in 12 years( 3/6/3 sales; credit bids; alms houses; dividend recapitalization; there was an economics literacy class for judges which taught anti antitrust teachings which is thought to have a major impact on changing judicial outcomes on antitrust ; 90/10 rule; Regulation D market size eclipsed IPO market size in US; private equity firms are rapidly moving towards private credit; Private Equity Stakeholder Project;
Things this book made me understand better/deeper: why people hate capitalism so much.
Opinions changed/Disconfirmation: that change is almost always possible through legal means in America. I’ve heard about legal tactics and regulatory capture but hearing about everything at once and in such detail it makes me feel like justice is little more than a mirage.
Ideas I got while reading: it would be cool if there were a movement for home owners to add restrictive covenants to their houses which prevent them from being acquired by private equity; before a law is passed we need to hire the equivalent of paid hackers who can earn bounties for finding vulnerabilities or loopholes in the proposed new law.
Memorable quotes: “the biggest land grab since manifest destiny” - a private equity executive on the acquisition of single family homes.
Taking Action: check my investment portfolio to see if I’m funding private equity with marginal practices; get a book about the history of antitrust laws, read book about gilded age.
Chewing on/Food for thought: every set of legal codes can be exploited but the judicial system is not really set up to quickly adapt so at anytime there will be some amount of injustice you’re just stuck with. I once wrote an article about how groups like Black Lives Matter should bid for private prison contracts and I feel even stronger about that idea after hearing more about the absolutely morally bankrupt practices of the groups running prisons today.
Readings referenced(ones that come to mind): Others People’s Money and How The Bankers Use It.
Why I chose to read book: I listened to a podcast episode on Freakonomics where the author talked about his book. I’m reading it because I don’t know as much as I should about PE and I want to understand how their work and their impact on the economy as part of my unit of books to understand poverty better.
June 10, 2023
"Plunder" by Brendan Bailou is the most thorough, complete analysis of the scourge of private equity in America. Private equity firms essentially buy businesses to pilfer them of every cent that they can get their hands on and leave the business in ruin. Countless lives have been impacted by private equity's plunder of businesses in every industry. Whether it is through lost jobs, low quality medical care, or people dying in nursing homes, private equity's impacts on businesses impact us all. This book makes me nervous about how much further private equity will be allowed to proliferate without government regulation. I recommend this book!
April 28, 2023
Plunder is an informative and easy to read about private equity, their tactics, and what we can do to stop them. Ballou dives deep into their tactics in different industries, how they screw over workers, and avoid liability. Overall, I definitely recommend this to anyone who reads political/current events nonfiction.
July 19, 2023
the narrator of the audiobook was melodramatic (maybe the book was as well?) and i went into this agreeing that private equity is mostly bad, but i came out almost wanting to defend the industry because the book is so one sided.
April 5, 2024
I was already aware that private equity, as a whole, played a role in exacerbating some of the issues our country faces, such as rising healthcare costs, declining government services, and widespread layoffs. However, this book shed even more light on the extensive influence wielded by the industry. It was eye-opening, albeit disheartening, to realize just how much sway they hold over our elected officials and how easily they can silence opposition with the help of powerful law firms. I believe this book should be required reading for many Americans. It emphasizes that the true battle isn't between left and right, but rather between the average American and the unchecked power of private equity. I'm hopeful that Brendan's message will resonate and inspire more people to take notice and, importantly, take action to rein in the excessive power of private equity firms.
January 13, 2024
Should be required reading for anyone curious to better understand the term “late-stage capitalism.”
Areas of particular concern: Pension laundering via abuse of the bankruptcy process; the Trump administration’s granting 401k manager access to private equity investments; and the simply atrocious things people like Tom Gores have done to prisons (eg charging prisoners $15/minute to place phone calls to their families - “death by a thousand pennies.”)
Ballou, a federal prosecutor, acknowledges how it may feel hopeless to take on organizations like KKR / Carlyle Group / Blackstone, yet he clearly and simply lays out the specific reform needed to break apart the trusts of the 2nd Gilded Age and reinvigorate the American spirit.
Areas of particular concern: Pension laundering via abuse of the bankruptcy process; the Trump administration’s granting 401k manager access to private equity investments; and the simply atrocious things people like Tom Gores have done to prisons (eg charging prisoners $15/minute to place phone calls to their families - “death by a thousand pennies.”)
Ballou, a federal prosecutor, acknowledges how it may feel hopeless to take on organizations like KKR / Carlyle Group / Blackstone, yet he clearly and simply lays out the specific reform needed to break apart the trusts of the 2nd Gilded Age and reinvigorate the American spirit.
January 20, 2024
“Private equity’s foray into housing illustrates one more aspect of the industry namely its frequent focus on businesses that target poor people. For an industry built to make money, why target people with the least? Because poor and working class people often lack alternatives to what they buy and this gives private equity the chance to raise prices and cut quality with impunity knowing that their customers have few alternatives.”
Not. Everything. Can. Be. For Profit.
More and more often in nursing homes, emergency rooms, for profit colleges, private loans, and prisons we are prioritizing profits over people. I rue the day when private equity takes down our public schools.
Not. Everything. Can. Be. For Profit.
More and more often in nursing homes, emergency rooms, for profit colleges, private loans, and prisons we are prioritizing profits over people. I rue the day when private equity takes down our public schools.
May 20, 2024
Excellent book about the downside of private equity.
Most of the tricks have centered around buying (with borrowed money - so very little risk). Then immediately instituting cost cutting (usually decrease pay/jobs) and selling assets (usually land) and charging fees to make back all of their investment and more.
Healthy lobby presence making sure their interests are advanced (capital gains loophole), even bankruptcy can benefit them as they buy companies, harvest and shift pension responsibilities to the public/government.
Nursing homes being bought up during the pandemic (with much worse outcomes than non private equity owned nursing homes), hospitals, medical practices, ER/ambulance services.
Even dependable companies such as toy r us hallowed out.
Most of the tricks have centered around buying (with borrowed money - so very little risk). Then immediately instituting cost cutting (usually decrease pay/jobs) and selling assets (usually land) and charging fees to make back all of their investment and more.
Healthy lobby presence making sure their interests are advanced (capital gains loophole), even bankruptcy can benefit them as they buy companies, harvest and shift pension responsibilities to the public/government.
Nursing homes being bought up during the pandemic (with much worse outcomes than non private equity owned nursing homes), hospitals, medical practices, ER/ambulance services.
Even dependable companies such as toy r us hallowed out.
August 29, 2023
This is an eye-opening book of how private equity firms have enriched themselves at the expense of the most vulnerable and helpless communities. While I thought the book was biased (with a resounding message that all PE firms are evil), the countless stories of victims make it clear that action is needed in order to prevent these tragedies.
April 7, 2024
Well researched, infuriating look at every insidious way private equity has seeped in to American life.
If feels like there isn’t an institution private or public that is safe from being looted by corporate greed at this point. The author devoted the final portion of the book to policy change that might improve things.
If feels like there isn’t an institution private or public that is safe from being looted by corporate greed at this point. The author devoted the final portion of the book to policy change that might improve things.
March 8, 2024
Yikes. There has to be a way to stop this march towards doom. Very well researched book.
May 12, 2024
Interesting book and very well researched, but the author only provides negative examples of PE and sounds preachy at times
March 31, 2024
Private equity is bad
February 1, 2024
Blood-boiling.....gear-grinding......cartoon-levels of steam coming out of my ears.
A super well-researched book delving into the insidious world of private equity and how they're slowly draining our country's middle and working class of lifeblood like lurking parasitic vampires in the night. Except these vampires operate in the light of day and with the near-full endorsement of our government officials, of whom they have a firm grasp on by the seat of their campaign coffers.
He starts out with several detailed chapters covering industry-by-industry how private equity has invested and manipulated several industries that largely cater to captive audiences with little bargaining power: nursing homes, corporate rental housing, healthcare and health insurance, payday lending, and prisons. He also covers tactics that are used to acquire these companies and quickly make their returns before selling them, including:
- Sale-leasebacks (selling real estate of acquired companies that gives them much of their competitive advantage in the first place to quickly make back the original investment, and forcing them to lease property going forward, which skyrockets operational expenses)
- Dividend recaps (acquiring companies and then forcing them to take on unsustainable levels of debt solely to pay a dividend to the private equity firm, skyrocketing interest expense and redirecting funds away from smarter investments that would help them direct resources to technology, research and development, market pivoting, etc.)
- Strategic bankruptcies (in which they make their money by charging high "consulting" and transaction fees to companies that they acquire, which, along with skyrocketing operational expenses from sale-leasebacks and dividend recaps, oftentimes pushes perfectly healthy companies (like Toys R Us and nursing home chains) into bankruptcy. During these bankruptcies, they often rip off employees of wages and entirely abandon unfunded pension obligations, sloughing these off onto taxpayer-funded organizations like the Pension Benefit Guaranty Corporation, which pays a portion of promised benefits for retirees when pension funds become insolvent. In essence, private equity groups are forcing taxpayers to pay for the pensions of these acquired companies, endorsed and enforced in bankruptcy courts and turning what was once a sparse rabbit trail of corporation-favoring legal precedence into a stampeded canyon of private equity-favoring, rubber-stamped doctrine.)
- Forced partnerships (where they force acquired companies to partner with/buy from their other portfolio companies, even when they are charging predatory fees or it does not make economic sense to do so)
- Tax avoidance (private equity firms using the 2-and-20 model and the carried interest exemption to pay a far lower effective tax rate than the rest of American citizens)
- Rollups (acquiring many companies in the same industry and combining them to increase market power, lower quality of production/service, raise prices, and enact "synergies", my least favorite word from business school)
Also:
- Enacting "operational efficiencies" at acquired companies, aka layoffs, price hikes, and quality cuts
- Suing their own customers, forced arbitration for consumer/employees, etc.
- Leeching off the US government/taxpayer money, often through legislative/tax loopholes if not barefaced bribery, aka "privatization of the public sector"
- 101 Ways to Buy a Senator
To highlight the bankruptcy point, a quote:
"Roughly one in five large companies acquired through leveraged buyouts go bankrupt in a decade. This is vastly more than the roughly 2 percent of comparable companies not acquired by private equity firms that do."
Another new avenue that he really opened up to me was the direct comparison of today's era of increasing corporate power/"the financialization of everything era" to the Gilded Age of the early 1900s, that notorious period when Disney villain-like market barons shaped the world, marking public parks and famous buildings with their names like dogs urinating on fire hydrants. The subsequent success of the US government to reign in those excesses with antitrust and consumer protections laws ushered in an ensuing era of working/middle class success, culminating with the passage of the New Deal and the gains experienced by those groups in the following decades. OKAY, Boomers!!!
Ballou lays out his hopes that we are able to follow in those footsteps and reign in the excesses of all-time-high corporate power of today. He details grassroots movements and current and past legislation that have experienced some levels of success, and outlines prescriptions for policymakers, investors, activists, and state/local/federal governments to help stop private equity's negative effects on society and the economy.
He really calls on activists and organizations to make these issues more transparent for average Americans and laying out the foundation and footwork for them to get involved in grassroots movements, public comments processes for legislation, and pressuring local/state government to do something.
My only negative feedback for the book is that it would have been helpful to understand some of the motivations for private equity firms engaging in this behavior, like including more case stories on long-term successes and interviewing people at private equity firms who think they are doing good for the world. But maybe those are harder to find?
Great book and would recommend to anyone who wants to understand why housing is reaching record-levels of unaffordability, why your healthcare is getting exponentially expensive, why your furniture keeps getting shittier and shittier, and why our government always seems to promise action but can't seem to climb out of the pockets of their corporate donors day after day, year after year.
---------------
Favorite quote:
"Most importantly, do not give in to despair or nihilism. Yes, private equity is part of a larger story of the financialization of our American economy, a story about how our country has grown more unequal and unjust. But to believe that our condition is, for better or worse, inevitable is exactly what the most privileged among us want you to believe. They want you to think that a better world isn't possible. They want things to stay as they are."
A super well-researched book delving into the insidious world of private equity and how they're slowly draining our country's middle and working class of lifeblood like lurking parasitic vampires in the night. Except these vampires operate in the light of day and with the near-full endorsement of our government officials, of whom they have a firm grasp on by the seat of their campaign coffers.
He starts out with several detailed chapters covering industry-by-industry how private equity has invested and manipulated several industries that largely cater to captive audiences with little bargaining power: nursing homes, corporate rental housing, healthcare and health insurance, payday lending, and prisons. He also covers tactics that are used to acquire these companies and quickly make their returns before selling them, including:
- Sale-leasebacks (selling real estate of acquired companies that gives them much of their competitive advantage in the first place to quickly make back the original investment, and forcing them to lease property going forward, which skyrockets operational expenses)
- Dividend recaps (acquiring companies and then forcing them to take on unsustainable levels of debt solely to pay a dividend to the private equity firm, skyrocketing interest expense and redirecting funds away from smarter investments that would help them direct resources to technology, research and development, market pivoting, etc.)
- Strategic bankruptcies (in which they make their money by charging high "consulting" and transaction fees to companies that they acquire, which, along with skyrocketing operational expenses from sale-leasebacks and dividend recaps, oftentimes pushes perfectly healthy companies (like Toys R Us and nursing home chains) into bankruptcy. During these bankruptcies, they often rip off employees of wages and entirely abandon unfunded pension obligations, sloughing these off onto taxpayer-funded organizations like the Pension Benefit Guaranty Corporation, which pays a portion of promised benefits for retirees when pension funds become insolvent. In essence, private equity groups are forcing taxpayers to pay for the pensions of these acquired companies, endorsed and enforced in bankruptcy courts and turning what was once a sparse rabbit trail of corporation-favoring legal precedence into a stampeded canyon of private equity-favoring, rubber-stamped doctrine.)
- Forced partnerships (where they force acquired companies to partner with/buy from their other portfolio companies, even when they are charging predatory fees or it does not make economic sense to do so)
- Tax avoidance (private equity firms using the 2-and-20 model and the carried interest exemption to pay a far lower effective tax rate than the rest of American citizens)
- Rollups (acquiring many companies in the same industry and combining them to increase market power, lower quality of production/service, raise prices, and enact "synergies", my least favorite word from business school)
Also:
- Enacting "operational efficiencies" at acquired companies, aka layoffs, price hikes, and quality cuts
- Suing their own customers, forced arbitration for consumer/employees, etc.
- Leeching off the US government/taxpayer money, often through legislative/tax loopholes if not barefaced bribery, aka "privatization of the public sector"
- 101 Ways to Buy a Senator
To highlight the bankruptcy point, a quote:
"Roughly one in five large companies acquired through leveraged buyouts go bankrupt in a decade. This is vastly more than the roughly 2 percent of comparable companies not acquired by private equity firms that do."
Another new avenue that he really opened up to me was the direct comparison of today's era of increasing corporate power/"the financialization of everything era" to the Gilded Age of the early 1900s, that notorious period when Disney villain-like market barons shaped the world, marking public parks and famous buildings with their names like dogs urinating on fire hydrants. The subsequent success of the US government to reign in those excesses with antitrust and consumer protections laws ushered in an ensuing era of working/middle class success, culminating with the passage of the New Deal and the gains experienced by those groups in the following decades. OKAY, Boomers!!!
Ballou lays out his hopes that we are able to follow in those footsteps and reign in the excesses of all-time-high corporate power of today. He details grassroots movements and current and past legislation that have experienced some levels of success, and outlines prescriptions for policymakers, investors, activists, and state/local/federal governments to help stop private equity's negative effects on society and the economy.
He really calls on activists and organizations to make these issues more transparent for average Americans and laying out the foundation and footwork for them to get involved in grassroots movements, public comments processes for legislation, and pressuring local/state government to do something.
My only negative feedback for the book is that it would have been helpful to understand some of the motivations for private equity firms engaging in this behavior, like including more case stories on long-term successes and interviewing people at private equity firms who think they are doing good for the world. But maybe those are harder to find?
Great book and would recommend to anyone who wants to understand why housing is reaching record-levels of unaffordability, why your healthcare is getting exponentially expensive, why your furniture keeps getting shittier and shittier, and why our government always seems to promise action but can't seem to climb out of the pockets of their corporate donors day after day, year after year.
---------------
Favorite quote:
"Most importantly, do not give in to despair or nihilism. Yes, private equity is part of a larger story of the financialization of our American economy, a story about how our country has grown more unequal and unjust. But to believe that our condition is, for better or worse, inevitable is exactly what the most privileged among us want you to believe. They want you to think that a better world isn't possible. They want things to stay as they are."
December 27, 2023
Profound thesis raising major concerns over the business practices of private equity. I would recommend covering intro, ch1, case study on finance, and conclusion. In addition, cover a few other case studies (i read the chapter on health) to get a better understanding of the broad range of industries private equity is impacting. Sometimes overly descriptive, so ensure not to get lost in the weeds.
June 19, 2023
I think this book shines a light on an industry most people are not familiar with that affects their life. While I'm not sold on all of the proposed solutions, I think there is a strong case for having more public scrutiny, and having these companies have to play by the same rules as everyone else and not hide behind shell companies
December 14, 2023
This is one of those books with a really important message and that I agree with, but simply isn't a good time to read. The majority of this book is just numerous examples of the extreme greed of private equity. Personally, I think this would have been more interesting and kept me more engaged as a documentary rather than a full book.
July 24, 2023
Plunder by Brendan Ballou
Although there is not too much to disagree with in what the author says it is a very contentiously written book, which is why it got only two stars. Clearly thre have been abuses… it is hard to accept that there are no saving graces at all to having, occasionally, private equity involved in our American economy.
I don’t think the author leaves out too many of the abuses.
This book is very heavy on the bad things that private equity is capable of, specifically short term outlook, emphasis on borrowed money, and the author appears convinced that the practitioners of private equity finance are exploitative to the core. They also insulate themselves from legal liability.
He puts addressing the wrongs committed by private equity, in gutting pension obligations after a takeover, in forcing bankruptcy, and in lowering customer service in such diverse industries as prison telephone service, prison food, for profit colleges or municipal water company leasing, and on and on and on. I shouldn’t forget payday lending and he is very down on “forced arbitrations.”
I learned a bit about private equity in dentistry, ER services, ambulance service and on and on.
As government has often been inept in addressing the COVID pandemic, global warming, health care access and financing, expoitative student loans, the opioid crisis and structural racism, so it has also heavily favored the on going problems of increasing concentration in many industries, aided and abetted by the legal trickery of private equity lawyers.
Nor does he leave out immigration or gun control as additional problems that Congress has also not deemed itself capable to adequately address (if at all).
The author likes to highlight the absurdly high remuneration of the Private Equity high rollers where as many Americans are not doing as financially well as the generation that preceded them. He sees Private Equity as a symbol of the increasing role of the financial industry in our economy, even as we have outsourced the actual making of things..
He claims to hope for a new era of trust busing, much like what he perceives as having happened in-the first two decades of the 20th century in the US.
The emphasis he places on legal action to redress wrongs, in health care in particular… to my mind is a bit misplaced…..although the shell companies and corporate veils that insulate some of the private equity rollups are probably, as he says, a way of getting away with legal mayhem
Since Congress is so heavily influenced by lobbyists, he sees more hope with other levers of power over private equity such as “federal agencies”.courts, investors, private litigants, plaintiffs’ attorneys and (some) state and local governments.
He sees a need for more journalism (like his own) and advocacy activists with his agenda. He sees a need for more Social Justice Organizations…. Such as Workers’ Circle! And Unions (just not the Sheriffs Union)
Bete noires:; rollups (like dental and ER practices), more FTC intervention in acquisitions and mergers; interlocking directorates, tacit collusion; stop allowing bankruptcies to shed pension obligations; he also sees many problems in debt collection practices…..and lack of tenant rights in corporately owned single family rental properties.
Author’s contention: Private equity is doing what Big Tech did in the last decade and subprime lenders in the prior!
Get private equity out of access to 401K’s.In general he wants less access of private equity to credit markets, or as an alternative to IPO ‘s.
Very importantly, he sees private equity firms badly needing a code of requirements for fiduciary reponsibilitiy and for fee disclosures. I’m not sure that I understand dividend recapitalization, but it sounds bad, especially if linked to incentive based pay, which encourages. Inappropriate risk taking.
He has several tax code changes to recommend as well related to carried interest and capital gains. And more auditing of these private equity partnerships.
He wants some more regulation of banks to prevent outsized loans to private equity as well. And he is not in favor of distressed single family properties being sold to private equity conglomerates.
And by calling large private equity firms Systemically important, the feds can force more transparency and mandatory reporting of financials.
Demand a better world; it is possible.. says the attorney author of this book.
Although there is not too much to disagree with in what the author says it is a very contentiously written book, which is why it got only two stars. Clearly thre have been abuses… it is hard to accept that there are no saving graces at all to having, occasionally, private equity involved in our American economy.
I don’t think the author leaves out too many of the abuses.
This book is very heavy on the bad things that private equity is capable of, specifically short term outlook, emphasis on borrowed money, and the author appears convinced that the practitioners of private equity finance are exploitative to the core. They also insulate themselves from legal liability.
He puts addressing the wrongs committed by private equity, in gutting pension obligations after a takeover, in forcing bankruptcy, and in lowering customer service in such diverse industries as prison telephone service, prison food, for profit colleges or municipal water company leasing, and on and on and on. I shouldn’t forget payday lending and he is very down on “forced arbitrations.”
I learned a bit about private equity in dentistry, ER services, ambulance service and on and on.
As government has often been inept in addressing the COVID pandemic, global warming, health care access and financing, expoitative student loans, the opioid crisis and structural racism, so it has also heavily favored the on going problems of increasing concentration in many industries, aided and abetted by the legal trickery of private equity lawyers.
Nor does he leave out immigration or gun control as additional problems that Congress has also not deemed itself capable to adequately address (if at all).
The author likes to highlight the absurdly high remuneration of the Private Equity high rollers where as many Americans are not doing as financially well as the generation that preceded them. He sees Private Equity as a symbol of the increasing role of the financial industry in our economy, even as we have outsourced the actual making of things..
He claims to hope for a new era of trust busing, much like what he perceives as having happened in-the first two decades of the 20th century in the US.
The emphasis he places on legal action to redress wrongs, in health care in particular… to my mind is a bit misplaced…..although the shell companies and corporate veils that insulate some of the private equity rollups are probably, as he says, a way of getting away with legal mayhem
Since Congress is so heavily influenced by lobbyists, he sees more hope with other levers of power over private equity such as “federal agencies”.courts, investors, private litigants, plaintiffs’ attorneys and (some) state and local governments.
He sees a need for more journalism (like his own) and advocacy activists with his agenda. He sees a need for more Social Justice Organizations…. Such as Workers’ Circle! And Unions (just not the Sheriffs Union)
Bete noires:; rollups (like dental and ER practices), more FTC intervention in acquisitions and mergers; interlocking directorates, tacit collusion; stop allowing bankruptcies to shed pension obligations; he also sees many problems in debt collection practices…..and lack of tenant rights in corporately owned single family rental properties.
Author’s contention: Private equity is doing what Big Tech did in the last decade and subprime lenders in the prior!
Get private equity out of access to 401K’s.In general he wants less access of private equity to credit markets, or as an alternative to IPO ‘s.
Very importantly, he sees private equity firms badly needing a code of requirements for fiduciary reponsibilitiy and for fee disclosures. I’m not sure that I understand dividend recapitalization, but it sounds bad, especially if linked to incentive based pay, which encourages. Inappropriate risk taking.
He has several tax code changes to recommend as well related to carried interest and capital gains. And more auditing of these private equity partnerships.
He wants some more regulation of banks to prevent outsized loans to private equity as well. And he is not in favor of distressed single family properties being sold to private equity conglomerates.
And by calling large private equity firms Systemically important, the feds can force more transparency and mandatory reporting of financials.
Demand a better world; it is possible.. says the attorney author of this book.
January 29, 2024
This is a splendidly well-researched, eye-opening, and a sordid account of one the lesser-known areas of financial players, private equity firms. The author shows how these companies --rebranded under different names, first as leveraged buy-out during the 1980-90s, then as private equity, finally morphing into “alternative asset management companies” in current times, have effectively and discreetly been robbing average Americans, in particular those in the low and middle-income brackets, on an array of industries including retail, nursing homes, health care, and prisons among others.
Ballou outlines private equity (PE) firms’ typical strategic game plan: first, find a target company that caters to a captive audience (think, services in prisons, or housing for low-income tenants) that has little alternative in switching to another company, then, buy that company with as little of its own money as possible (leveraging it with other investors’ money and debt), ensure implicit (or even explicit) backing of the state (or federal) government, sometimes with subsidies, then siphon the funds from the company in a hurry through notorious tactics (see below) before finally dumping the cash-strapped company in a bankruptcy proceeding without being on the hook for any liability. Their tactical toolkit for their “game” includes leasebacks, dividend recapitalizations, strategic bankruptcies, forced partnerships, tax avoidance, and rollups.
If all of this sounds implausible, and borderline impossible to engineer, you are not alone. Indeed, even after having read the book, I remain incredulous on how the PE firms “convince” investors to chip in money for their nefarious schemes or obtain loans from banks. Here, I think that the author’s assertion that this is due to banks’ search for yield in a low-interest environment is only a partial (and ultimately unsatisfactory) explanation.
Ballou provides a much better analysis on the legal aspect of the “game plan” (admittedly because the author himself is a federal prosecutor and Special Counsel for private equity at the US Department of Justice) where the PE firms exploit the loopholes of the judicial system. Ballou suggests regulatory capture (by hook or by crook, sometimes by sheer corruption most notably in the form of a gainful employment for a government official nearing the end of his term), changes in the intellectual currents (erosion of the anti-trust philosophy from 1970s onwards, led by Professor Robert Bork) and the infamously fragmented US regulatory and legal landscape (something that I still fail to grasp) as the main factors for PE firms’ ultimate “success.”
Incidentally (and contrary to my expectation!), the suggestions Ballou offers at the end of the book to rein in the abuses of PE firms (setting minimum standards in specific industries, changing the incentives of the “game, and reducing their systemic risk to the overall economy) are excellent. Among these are reversing PE firms’ access to 401K accounts, revamping the bankruptcy code, revising merger guidelines, establish fiduciary guidelines on disclosure requirement for PE firms, ending the carried interest loophole, prohibit dividend recapitalization, etc. All sensible, even if some of them may not realistically be achievable.
Perhaps because I have grown in the Old World so have a different set of expectations when it comes to the social contract that should exist between a state and its citizens, I had the hardest time wrapping my head around how municipalities have, starting in late 1980s (“Reagan” is the key word here!) shirked their most basic responsibilities (services such as 911, ambulances, firefighting, and utilities), by “outsourcing” them to private companies, and in some cases outright colluding with them. Naturally, I would be accused of being the dreaded “D” word (a “socialist,” the most dreaded stigma one can get branded with in American society) if I were to voice such opinions at a cocktail party, but I digress…
The only downside of the book is the author’s proclivity to repeat his points (how many times does one have to repeat the modus operandi of private equity companies?), and his apparent lack of flair in writing –at times excessively meticulous as a textbook, rendering the work a bit too dry for my taste. These remain minor inconveniences, however, for an avid reader who would learn a great deal about the private equity firms and their predatory practices.
Ballou outlines private equity (PE) firms’ typical strategic game plan: first, find a target company that caters to a captive audience (think, services in prisons, or housing for low-income tenants) that has little alternative in switching to another company, then, buy that company with as little of its own money as possible (leveraging it with other investors’ money and debt), ensure implicit (or even explicit) backing of the state (or federal) government, sometimes with subsidies, then siphon the funds from the company in a hurry through notorious tactics (see below) before finally dumping the cash-strapped company in a bankruptcy proceeding without being on the hook for any liability. Their tactical toolkit for their “game” includes leasebacks, dividend recapitalizations, strategic bankruptcies, forced partnerships, tax avoidance, and rollups.
If all of this sounds implausible, and borderline impossible to engineer, you are not alone. Indeed, even after having read the book, I remain incredulous on how the PE firms “convince” investors to chip in money for their nefarious schemes or obtain loans from banks. Here, I think that the author’s assertion that this is due to banks’ search for yield in a low-interest environment is only a partial (and ultimately unsatisfactory) explanation.
Ballou provides a much better analysis on the legal aspect of the “game plan” (admittedly because the author himself is a federal prosecutor and Special Counsel for private equity at the US Department of Justice) where the PE firms exploit the loopholes of the judicial system. Ballou suggests regulatory capture (by hook or by crook, sometimes by sheer corruption most notably in the form of a gainful employment for a government official nearing the end of his term), changes in the intellectual currents (erosion of the anti-trust philosophy from 1970s onwards, led by Professor Robert Bork) and the infamously fragmented US regulatory and legal landscape (something that I still fail to grasp) as the main factors for PE firms’ ultimate “success.”
Incidentally (and contrary to my expectation!), the suggestions Ballou offers at the end of the book to rein in the abuses of PE firms (setting minimum standards in specific industries, changing the incentives of the “game, and reducing their systemic risk to the overall economy) are excellent. Among these are reversing PE firms’ access to 401K accounts, revamping the bankruptcy code, revising merger guidelines, establish fiduciary guidelines on disclosure requirement for PE firms, ending the carried interest loophole, prohibit dividend recapitalization, etc. All sensible, even if some of them may not realistically be achievable.
Perhaps because I have grown in the Old World so have a different set of expectations when it comes to the social contract that should exist between a state and its citizens, I had the hardest time wrapping my head around how municipalities have, starting in late 1980s (“Reagan” is the key word here!) shirked their most basic responsibilities (services such as 911, ambulances, firefighting, and utilities), by “outsourcing” them to private companies, and in some cases outright colluding with them. Naturally, I would be accused of being the dreaded “D” word (a “socialist,” the most dreaded stigma one can get branded with in American society) if I were to voice such opinions at a cocktail party, but I digress…
The only downside of the book is the author’s proclivity to repeat his points (how many times does one have to repeat the modus operandi of private equity companies?), and his apparent lack of flair in writing –at times excessively meticulous as a textbook, rendering the work a bit too dry for my taste. These remain minor inconveniences, however, for an avid reader who would learn a great deal about the private equity firms and their predatory practices.
February 7, 2024
Immensely frustrating read and not for the reasons you'd expect. This book really should have been subtitled Statists' Plan to Pillage America because as Ballou alludes most of the book, statists have been openly encouraging private equities' so-called abuses every step of the way - when these firms are only operating in the environment laid out for them. Sadly this book was written by a literal statist in shocking defense of the statists' disgusting lack of enforcement on existing laws or lack of implementing any new laws to prevent these so-called abuses. It's a bipartisan screwing of Americans and he finally admits it begrudgingly in the last fifty pages.
"Don't hate the player, hate the game" is grossly applicable here. Ballou's "solutions" are all further regulation by the same regulators who have massively failed us. His last chapter on solutions has an entire two paragraphs on Congress' role - just two - and no where does it mention term limits for Congress so they can't hold their seat while defending corporations for decades, no mention of ending corporate lobbying to change laws in their favor (which he rails about throughout the text), and absolutely zero mention of ending Citizens United which allows corporations to re-elect "their guy" over and over again. Countless of his own examples also include municipalities and government funded departments (i.e. Sheriffs) selling their own constituents to private equity without admonishment from the author. On the very last page he blames subprime lenders for the 2008 crisis, when who forced banks to issue more subprime mortgages? Oh right... Fannie Mae and Freddie Mac through preference policy with industry as an initiative for "social equity" to allow lower income people to qualify for home loans. Bad reforms cause catastrophic consequences.
What Ballou did incredibly well was outline some of the tactics deployed by private equity such as leasebacks, dividend recaps, strategic bankruptcies, forced partnerships, tax avoidance, operational efficiencies (layoffs, price hikes, quality cuts), and rollups. Most of these are laid out exceptionally well; but his criticisms of rollups are directly contradictory to the economic theory of economies of scale (I don't personally have the data to say if he's right and the theory is wrong, it's just something to note). His complaints of tax avoidance are laughable as he states in the final chapter p. 236 "people earning less than $25,000 are three times as likely to be audited as partnerships" - the IRS literally just hired over 80,000 more agents and what are they doing with them? The issue is not a lack of resources or a lack of knowledge on the part of government agencies - it's a lack of moral conduct from all parties in government.
Ballou writes that sadly people have lost hope because of private equity, but I've lost hope in this country because no one regulates the regulators who have sold us down the river for their own personal gain. This entire text is a scapegoat on why private equity is what's wrong with everything in America, while simultaneously a disgustingly sad defense of Ballou's former employer - the federal government. I'm left questioning his motives in writing this text. I would be shocked if we don't see Ballou in Congress one day soon (using this book as a segue into politics a la JD Vance with Hillbilly Elegy), doing just as little to stop anything he writes about and benefiting just as much from that inactivity as the current people in DC.
This book is summed up in the the film The Big Short when the Jamie Shipley character is at a convention poolside talking to an SEC agent and the SEC agent says "I'm not here for the SEC, I'm here on my own dime. I'm floating my resume to some big banks." The government doesn't work for ordinary Americans, both parties work for themselves and industry.
"Don't hate the player, hate the game" is grossly applicable here. Ballou's "solutions" are all further regulation by the same regulators who have massively failed us. His last chapter on solutions has an entire two paragraphs on Congress' role - just two - and no where does it mention term limits for Congress so they can't hold their seat while defending corporations for decades, no mention of ending corporate lobbying to change laws in their favor (which he rails about throughout the text), and absolutely zero mention of ending Citizens United which allows corporations to re-elect "their guy" over and over again. Countless of his own examples also include municipalities and government funded departments (i.e. Sheriffs) selling their own constituents to private equity without admonishment from the author. On the very last page he blames subprime lenders for the 2008 crisis, when who forced banks to issue more subprime mortgages? Oh right... Fannie Mae and Freddie Mac through preference policy with industry as an initiative for "social equity" to allow lower income people to qualify for home loans. Bad reforms cause catastrophic consequences.
What Ballou did incredibly well was outline some of the tactics deployed by private equity such as leasebacks, dividend recaps, strategic bankruptcies, forced partnerships, tax avoidance, operational efficiencies (layoffs, price hikes, quality cuts), and rollups. Most of these are laid out exceptionally well; but his criticisms of rollups are directly contradictory to the economic theory of economies of scale (I don't personally have the data to say if he's right and the theory is wrong, it's just something to note). His complaints of tax avoidance are laughable as he states in the final chapter p. 236 "people earning less than $25,000 are three times as likely to be audited as partnerships" - the IRS literally just hired over 80,000 more agents and what are they doing with them? The issue is not a lack of resources or a lack of knowledge on the part of government agencies - it's a lack of moral conduct from all parties in government.
Ballou writes that sadly people have lost hope because of private equity, but I've lost hope in this country because no one regulates the regulators who have sold us down the river for their own personal gain. This entire text is a scapegoat on why private equity is what's wrong with everything in America, while simultaneously a disgustingly sad defense of Ballou's former employer - the federal government. I'm left questioning his motives in writing this text. I would be shocked if we don't see Ballou in Congress one day soon (using this book as a segue into politics a la JD Vance with Hillbilly Elegy), doing just as little to stop anything he writes about and benefiting just as much from that inactivity as the current people in DC.
This book is summed up in the the film The Big Short when the Jamie Shipley character is at a convention poolside talking to an SEC agent and the SEC agent says "I'm not here for the SEC, I'm here on my own dime. I'm floating my resume to some big banks." The government doesn't work for ordinary Americans, both parties work for themselves and industry.
July 14, 2023
Title: Unveiling "Plunder: Private Equity's Plan to Pillage America" - A Must-Read for Economic Insight Seekers
Introduction:
In an era marked by economic transformations and shifting power dynamics, "Plunder: Private Equity's Plan to Pillage America" emerges as an indispensable guide, shedding light on the complex world of private equity and its impact on the American economy. As a digital marketer with a passion for captivating storytelling, I am thrilled to share my insights on this thought-provoking book that delves deep into the strategies and consequences of private equity firms.
Captivating Narrative:
The author masterfully weaves together compelling narratives, intricate research, and real-life case studies, capturing the essence of private equity's influence on various sectors. With a keen focus on the consequences of unbridled capitalism, "Plunder" serves as a wake-up call for both industry insiders and the wider public.
Targeted Audience:
Digital marketers, finance professionals, policymakers, and entrepreneurs will find "Plunder" particularly valuable. The book provides invaluable insights into the inner workings of private equity firms, equipping readers with the knowledge needed to navigate an evolving economic landscape. It presents an opportunity for marketers to understand the broader implications of private equity on their industries and develop strategies to adapt and thrive.
Thought-Provoking Analysis:
"Plunder" goes beyond surface-level critiques of private equity by offering a nuanced analysis of the systemic issues at play. The author's ability to dissect complex financial jargon and translate it into accessible language ensures that readers from all backgrounds can engage with the material. This unique approach is particularly valuable for digital marketers, enabling them to grasp the intricate interplay between private equity, consumer behavior, and market dynamics.
Informed Insights and Actionable Takeaways:
One of the book's greatest strengths lies in its ability to empower readers with actionable takeaways. Through meticulously researched data and real-world examples, "Plunder" reveals the hidden costs of unchecked private equity practices. Digital marketers will gain a heightened understanding of the potential pitfalls and ethical considerations associated with partnerships involving private equity firms. Armed with this knowledge, they can make more informed decisions that align with their brand values and long-term business objectives.
Engaging the Digital Audience:
For digital marketers seeking to connect with audiences on social media platforms, "Plunder" offers an arsenal of compelling anecdotes and statistics that can be utilized to create impactful content. By leveraging the book's captivating narrative and its insights into the consequences of private equity, marketers can foster meaningful discussions, build brand credibility, and position themselves as thought leaders in their respective industries.
Conclusion:
"Plunder: Private Equity's Plan to Pillage America" is a must-read for digital marketers and professionals across industries. It provides an eye-opening exploration of the far-reaching implications of private equity, equipping readers with the knowledge necessary to navigate a rapidly changing economic landscape. By incorporating the book's insights into their strategies, marketers can not only protect their brands from potential pitfalls but also contribute to a more equitable and sustainable business ecosystem. Embrace this opportunity to engage, learn, and spark meaningful conversations that pave the way for a better future.
Introduction:
In an era marked by economic transformations and shifting power dynamics, "Plunder: Private Equity's Plan to Pillage America" emerges as an indispensable guide, shedding light on the complex world of private equity and its impact on the American economy. As a digital marketer with a passion for captivating storytelling, I am thrilled to share my insights on this thought-provoking book that delves deep into the strategies and consequences of private equity firms.
Captivating Narrative:
The author masterfully weaves together compelling narratives, intricate research, and real-life case studies, capturing the essence of private equity's influence on various sectors. With a keen focus on the consequences of unbridled capitalism, "Plunder" serves as a wake-up call for both industry insiders and the wider public.
Targeted Audience:
Digital marketers, finance professionals, policymakers, and entrepreneurs will find "Plunder" particularly valuable. The book provides invaluable insights into the inner workings of private equity firms, equipping readers with the knowledge needed to navigate an evolving economic landscape. It presents an opportunity for marketers to understand the broader implications of private equity on their industries and develop strategies to adapt and thrive.
Thought-Provoking Analysis:
"Plunder" goes beyond surface-level critiques of private equity by offering a nuanced analysis of the systemic issues at play. The author's ability to dissect complex financial jargon and translate it into accessible language ensures that readers from all backgrounds can engage with the material. This unique approach is particularly valuable for digital marketers, enabling them to grasp the intricate interplay between private equity, consumer behavior, and market dynamics.
Informed Insights and Actionable Takeaways:
One of the book's greatest strengths lies in its ability to empower readers with actionable takeaways. Through meticulously researched data and real-world examples, "Plunder" reveals the hidden costs of unchecked private equity practices. Digital marketers will gain a heightened understanding of the potential pitfalls and ethical considerations associated with partnerships involving private equity firms. Armed with this knowledge, they can make more informed decisions that align with their brand values and long-term business objectives.
Engaging the Digital Audience:
For digital marketers seeking to connect with audiences on social media platforms, "Plunder" offers an arsenal of compelling anecdotes and statistics that can be utilized to create impactful content. By leveraging the book's captivating narrative and its insights into the consequences of private equity, marketers can foster meaningful discussions, build brand credibility, and position themselves as thought leaders in their respective industries.
Conclusion:
"Plunder: Private Equity's Plan to Pillage America" is a must-read for digital marketers and professionals across industries. It provides an eye-opening exploration of the far-reaching implications of private equity, equipping readers with the knowledge necessary to navigate a rapidly changing economic landscape. By incorporating the book's insights into their strategies, marketers can not only protect their brands from potential pitfalls but also contribute to a more equitable and sustainable business ecosystem. Embrace this opportunity to engage, learn, and spark meaningful conversations that pave the way for a better future.
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