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Winning: The Unforgiving Race to Greatness

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From the elite performance coach who authored the international bestseller Relentless and whose clients have included Michael Jordan, Kobe Bryant, and Dwyane Wade, comes this brutally honest formula for winning in business, sports, or any arena where the battle is fiercely unforgiving. In Winning, Tim Grover shows why he is one of the world’s most sought-after mindset experts. Drawing on three decades of work with elite competitors, Grover strips away the cliches and rah-rah mentality that create mediocrity and challenges you to embrace reality with single-minded intensity. The prize? Massive success. Whether you’re an athlete with championship dreams, an entrepreneur building a business, a CEO managing an empire, a salesperson closing a deal, or simply a competitor determined to stand in the winner’s circle, Winning offers thirteen crucial principles for achieving unbeatable performance. This book reveals the truth about the obstacles and challenges that stand between you and your Winning never lies. Winning knows your secrets. Winning wages war in the battlefield of your mind. Winning wants all of you. And more. If you’re addicted to the taste of success and crave more, then you’re ready for Winning’s results-driven performance strategy. And if you’re already winning and want to learn how to execute at a level that will establish you as one of the greatest—so you can own not just this moment, but the next, and the next—this book will show you the path.

237 pages, Kindle Edition

First published May 18, 2021

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Tim S. Grover

20 books231 followers

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5 stars
2,231 (56%)
4 stars
1,077 (27%)
3 stars
479 (12%)
2 stars
106 (2%)
1 star
40 (1%)
Displaying 1 - 30 of 297 reviews
Profile Image for Jason Green.
78 reviews3 followers
July 20, 2021
I liked that the book validated my feelings about persevering through criticism and keeping your eyes on the prize. I'm a high performer but I'm often attacked for doing the things that make me a high performer. Grover lets us in on the secrets of the greats. They don't even give it a second thought.

The place where I struggle is that Grover portrays winning as the best thing we can do in life. It's the prize that gives us value and allows us to do other things. As a Christian my self-worth is not tied to my accomplishments. I'm valuable, but my number one and number two goals are to love God with all my heart and to love my neighbor as myself. The absence of spiritual direction in this book reduces it's value. Don't get me wrong. It has value. It just doesn't complete the mindset of winning with the attitude of gratitude that accompanies a true winner. He touches on it, but doesn't drive home the message that leads to a purpose driven life.
Profile Image for Mackenzie.
77 reviews3 followers
March 10, 2022
My coworker gave me this book and told me it was the best book he’s read. I trust and respect said coworker so I read the book. This was the worst book I’ve ever read. This is a book you give to a 12 year old who just got cut from the 7th grade JV football team. It was the most repetitive, fluff piece I’ve ever encountered. I think I could have written the same book in maybe 4 pages. Grover pretty much tells you that in order to be successful in life you have to be a selfish narcissist. I thought about putting this book in a free library, or donating it, but I feel like the world would be better off if I burned it.
Profile Image for Tyler Daly.
22 reviews
June 12, 2021
Tim Grover is a proven winner. His life work and the clients he has taken on throughout his amazing career speak volumes to this. Though I found this book in the "Personal Development" section of Barnes & Noble, this book was far from any sort of "Self-Help" book I've ever read. He states right from the beginning that this book isn't going to provide you with "10 Easy Steps to a better life" or any answers on how to improve. Rather, he lays out practical (and often harsh) truths regarding the realities of what it takes to achieve winning. Winning is a lonely, brutal, infinite journey that takes unwavering commitment if you want to win in life. Tim beautifully lays out key aspects of this process, and includes many anecdotes from his time training the greats like Michael Jordan and Kobe Bryant. If you are in a rut but know you have the seeds of winning within you, this book will help you uncover some uncomfortable truths about yourself that, if you can confront them, will propel you towards a life full of winning for yourself!
Profile Image for Smitha.
74 reviews1 follower
June 28, 2021
I listened to this an audible book and I loved it! The reason I would want to give it 4 stars I stead of 5 stars is because sometimes the lessons and virtues expressed sound inspiring and motivating, but aren’t necessarily practical nor equitable. It seems the author is well aware of the luxuries he has, but doesn’t go as far to recognize that the luxuries he has and likewise his clients can be a privilege in their nature of winning that others cannot afford nor access.
Profile Image for Kadir.
79 reviews4 followers
February 27, 2023
4.5 stars
Winning is everything! I like the way it is structured and explained with great examples. It is not a recipe book for winning and it explains why winning takes a lot of hard work, discipline and courage.
Profile Image for James Hull.
31 reviews12 followers
June 9, 2021
Quick read packed with kernels of insight only available to those who’ve struggled and grabbed a visit with Winning before it slipped away again. Grover’s style is raw and tough. But not in a typical manner. He shares touching stories from his own life (raw). He has great one liners that clarify the process (tough). Highly recommended.
Profile Image for Andrew Lafleche.
Author 27 books151 followers
January 9, 2024
What is winning? Everything. This is the anti-thesis to balance. It lays out the cost of going the distance so that you can begin with eyes wide open what it will take to achieve your desire. Using examples from Grover's time with MJ and Kobe and other great's, he give unprecedented access to the mindset of winning. It's nasty. And it makes me wonder...
Profile Image for Dustan Woodhouse.
Author 7 books214 followers
June 28, 2021
As a massive fan of ‘Relentless’ I knew going in that the original book would be tough to top.

Setting aside a desire for more of the same, because Relentless is so good it leaves you wanting more, wasn’t easy.

‘Winning’ is a different book, and it makes (mostly) different points.

There’s a deeper conversation of the realties around embracing the dark side and on being selfish. These topics aren’t easy to unpack for a reader that hasn’t pushed themselves.

If you get it you get it.

The book is worthy of a second listen. And I’ll give it that.

Right after I listen to Relentless one more time.
Profile Image for Kelly Storc.
30 reviews5 followers
May 23, 2021
This book is an especially important read for anyone who has found a little success in their life, only to get knocked down and wonder what’s needed to get back up. If you’ve never tried and failed at something, not all of these lessons are going to make sense. Great read!
Profile Image for Cassandra.
369 reviews
August 24, 2021
I really want to love Grover's books but I am always left with "that was ok" feeling after finishing. There was some nuggets in there but too many clichés. I definitely liked this better then Relentless but I still didn't leave wowed.
July 24, 2023
Great listen! Many great ideas in this book. But as a woman trying to chase dreams and be a mom and wife I felt like many of the ideas were pushing on the idea to focus on the goal and only the goal and nothing else.
Profile Image for Jim Archambeau.
36 reviews2 followers
August 19, 2023
This one deserves more than 5 stars. An incredible mindset book for getting to the next level in anything in life.
Profile Image for Marissa Schauder.
69 reviews2 followers
April 19, 2024
So this book is a little intense imo, but it makes sense since it’s written by the guy who strategically coached Michael Jordan and Kobe Bryant. The guy has a really unique view on winning. He explains how generic motivation (“you can do this” or “keep crushing it”) and stereotypical sayings (ex. “it’s a marathon not a sprint”) are not helpful to succeed at winning in any aspect of life. He also made interesting points on the differences between friends vs. allies, time vs. focus, and grinding vs. sculpting. Tons of good quotes from this one:

“When you know what to think, you’re ready to compete. When you know how to think, you’re ready to win.”

“You have to be willing to challenge what you’ve been taught, and learn it again with a different perspective.”

“Innovate, don’t imitate.”

“Everyone wants to “set the world on fire.” But you also have to control how it burns.”

“When you’ve been knocked down, confidence gives you the patience to stay down for a minute, until you know how to get up better than you were before.”

“That’s how you become not just a competitor, but a true competitor: You get better every day for a long time. Not accidentally, but intentionally.”

“You’re not trying to prove others wrong, you’re proving yourself right.”

“Showing up is knowing the day you’re about to have isn’t the day you planned.”

“A sense of urgency is the ultimate distinction between those who win and those who watch others win.”

“Don’t bother to roll up your sleeves, just rip the fucking things off” — This one made me laugh 😂
Profile Image for David Peña.
1 review
February 12, 2023
great book !

Good to have as a reminder of the cost and sacrifice of your objective and goals in the short and long term.
10 reviews2 followers
October 14, 2023
Blah blah blah if you want to WIN you must work hard.. the guys in love with himself it was painful by the end
Profile Image for Kimberly DuBrul.
35 reviews
February 3, 2022
I will re-read this one many times over. Full of in your face nuggets which if you’re willing to allow may set you straight in your thinking on many levels.
Profile Image for Tony Creech.
146 reviews5 followers
May 22, 2021
Tim lays out what winning really means - the realities that you can’t understand fully without putting skin all in the game. A great follow up to relentless- I love the principles he lays out in this book - more like laying out realities he’s seen first hand many times. Hard stuff that draws the line on fire and blood between the bullshit and the real thing.
25 reviews
January 8, 2022
Not even near "self-help". By far the best book I've read on High Performance!
Do yourself a favor, stop reading books from Instagram coaches and read amazing professionals with proven track records like this one.
But be aware that will taste bitter.
1 review
February 5, 2022
From a worldly perspective this is a great book about doing whatever it takes to win. However, reading from a Catholic perspective, putting this amount of focus on winning will ultimately make a person very unhappy as it will never be enough. Grover also tends to downplay the importance of balance in life, saying if you prefer balance, you actually just don’t want to win, which will cost you family, friends, and maybe even your health. Apparently he feels this is worth it for a win that even he agrees will not be enough after hours, days, or months go by.
Profile Image for Mike Shaw.
248 reviews5 followers
March 18, 2023
Hustle porn. Some good reminders but nothing new.

I’d recommend Goggins over this for specific tools that you can learn.
4 reviews
May 17, 2021
As someone that has read "Relentless". The book showing another way to view achievements and the obsession of becoming the best in your field. "Winning" was a nice welcome.

I find that Mr Grover's style of writing is extremely effective with me. His no-nonsense approach of "telling you like it is" is replicated in this book. Once again he wrote out a list of 13 must-dos all starting with "1#".

This is a man that has worked with some of the best athletes of all time and he shares insights and stories of what made them great.

I would recommend this book to anyone that has read "Relentless" and wants an extra addition to their mental arsenal read this book.

Profile Image for Jenna.
9 reviews
February 12, 2023
I absolutely despised this book for the first half. The book discussed adult challenges such as business ventures yet presented methods seemingly directed at middle schoolers.

The latter half of the book includes some more refined commentary on winning as a selfish being and discusses self-honesty along with the benefits of isolation. These chapters felt more planned and thought out.

Overall, I’d lend a few specific chapters of this book to my high school brother, however, I’d defer from recommending the full purchase of this book to the majority of individuals.
Profile Image for Amir Ernesto.
40 reviews
August 7, 2023
Great book. In resume it tells you that the only way to achieve winning is through hell. I mean, you must work tirelessly through achieving your dream, you must look into new ways of doing things, doing all the stuff you don’t want to do, thinking and doing stuff differently, always searching ways to improve and support and the pains and suffering. The only road to winning is hell. And to stay on top, you must win over and over again, it’s and endless battle. To win you need your set of values, you need lots of self confidence, and determination. But winning is everything, if you start winning you will become addicted.


Great book, it will give you lots of self confidence.
Profile Image for Nick.
26 reviews
June 11, 2023
I really enjoyed this follow-up to Relentless. Grover is always straight to the point and uses anecdotes and his experiences from working with MJ and Kobe to get his points across. I felt like this book had more meaning and feeling behind it compared to his previous book, especially when he would speak about Kobe. He uses the "Winning 13" to reaffirm that winning is not about achieving something once, but is rather the ability and mindset to do something well repeatedly.

He doesn't make this seem unachievable, and acknowledges that nobody is perfect and that people will fail, but that elite achievers are able to pick themselves up every time with resolve and reassure themselves that everyone loses, but that your job is to minimise the downside when you lose.
This book was filled with so much valuable advice that I feel anyone can take and apply to their own lives. For example, he says that in order to become a high achiever, you have to stand out and not fit in.

The story then that he used to reinforce his point was speaking about how coaches love to ridicule players who bend over and put their hands on their knees when they're tired rather than standing up straight with their hands over their head to open their lungs more. Even from my own experience I was told that this was a sign that you were fatigued and a weakness. He says this never made sense to him, and that it always felt more natural to bend forward.
He tells how he told MJ to grab the bottom of his shorts whenever he needed to catch his breath and recover better, who at the time, thought he was being crazy going against conventional practice. Sure enough, if you do a Google image search of just MJ's name, you will see countless pictures of him in this position when he does not have the ball on the court.
"I can’t remember all the times I trusted my own thinking and succeeded. But I can remember the times I ignored my own thoughts, did what I was told to do, and failed."
This is just an example of the nuggets of knowledge he shares.

Winning 13
• Winning makes you different, and different scares people.
• Winning wages war on the battlefield of your mind.
• Winning is the ultimate gamble on yourself.
• Winning isn’t heartless, but you’ll use your heart less.
• Winning belongs to them, and it’s your job to take it.
• Winning wants all of you; there is no balance.
• Winning is selfish.
• Winning takes you through hell. If you quit, that is where you will stay.
• Winning is a test with no correct answers.
• Winning knows all your secrets.
• Winning never lies.
• Winning is not a marathon; it is a sprint with no finish line.
• Winning is everything.

Key takeaways:
• We all have some kind of “To Do” list, but for most, it’s a “Things to Do That Will Never Get Done” list. Winners have a “Done” list.
• We’re all flawed. Confident people don’t hide their flaws; they laugh at them, because they don’t care what you think. Those flaws work for them. They don’t have to work for you.
• You’re going to lose at some point, it’s part of competing. Your commitment to Winning isn’t to eliminate Losing. Your job is to minimise the downside when you lose, and then do everything possible to recover as quickly as possible after a loss.
• You’re not trying to prove others wrong, you’re proving yourself right.

My favourite quote:
What’s the number on a perfectly balanced scale? Zero. You want zero happiness? You want zero success? You want zero results? You want zero achievement? You gave everything equal weight, and balanced yourself right out of the race. If you want to excel at anything, you can’t live in a state of total balance.
Profile Image for Sean Higgins.
Author 7 books22 followers
October 27, 2022
I read Grover's previous book, _Relentless_, before "The Last Dance" documentary came out during the lockdown months of '20. I rooted for the 90's Bulls, and for Michael Jordan in particular since I watched the 1982 NCAA championship when he played at UNC. That's the first basketball game I remember watching on TV, and I'm wearing a UNC sweatshirt as I type this.

Anyway, _Relentless_ had a number of stories about MJ, and Grover is interviewed a couple times in the "Dance" episodes. This new book, _Winning_, references more of those stories and adds much more about the mindset and commitments of the late Kobe Bryant.

I don't remember where I heard about _Winning_, and I wouldn't put this in my top ten list of necessary reads, and yet we were having some conversations at home about competition and not holding back and doing the things other people aren't willing to do. _Winning_ fits.

If you're looking for a little competitive boost via basketball stories (and don't mind some language) then this book is a win.

And here are a few of my take-aways.
Profile Image for Brian Johnson.
Author 1 book989 followers
March 15, 2024
Fierce wisdom on achieving greatness in the context of stories about Michael Jordan and Kobe Bryant

“In my thirty-plus years of working with the greatest competitors of our time, from Michael Jordan and Kobe and Dwayne Wade and Charles Barkley and countless others, to CEOs and elite achievers in all walks of life, I’ve seen Winning in all its glorious generosity, and all its excruciating cruelty. One day it wears a halo. The next day it has fangs.

You don’t get to decide which it will be.

You can only chase it, and if you’re willing to pay the price, you might catch it. Briefly. …

For more than thirty years, I’ve witnessed Winning at the highest level, and experienced losing at a level you can’t comprehend. I’ve seen winners lose and losers win. I’ve tasted both extremes. My chase continues.

So does yours.

Let me take you into the world of elite cutthroat competition, and show you how to navigate a road that can’t be found on any GPS. There is no map, no light, no pavement.

It’s the road to paradise, and it starts in hell.

You have been chosen. Not by others, but by yourself.

Welcome to Winning.”

- Tim S. Grover from Winning


This is the second book by Tim Grover I’ve read and reviewed.

The first one is called Relentless: From Good to Great to Unstoppable.

I thought THAT book was intense—until I read this one.

Tim Grover has worked with THE most elite basketball players in history. In this book, he shares his fierce wisdom in the context of stories about Michael Jordan and Kobe Bryant as he RELENTLESSLY makes the point that “Winning” (with a capital “W”) is, shall we say, not for the faint of heart.

Don’t get this book unless you’re willing to go for an intense ride with an intense human being.

If you’re feeling inspired to feel the INTENSITY of an ALL IN human being, I think you’ll love it.

As you’d expect, the book is packed with Big Ideas.

Let’s get to work.

Some of my favorite big ideas from this book include:

1. Winning - In a Single Word.
2. The Winning 13 - Lucky #1 x 13.
3. Put Those Hands Down - Who Gets to Vote in Your Head?
4. The “No List” - What’s on Yours?
5. Fear vs. Doubt - Not the Same Thing.

Also: I’ve added Winning by Tim S. Grover to my collection of Philosopher’s Notes--distilling the Big Ideas into 6-page PDF and 20-minute MP3s on 600+ of the BEST self-development books ever. You can get access to all of those plus a TON more over at https://heroic.us.
2 reviews
February 12, 2022
There are some solid points in this book but I have also read many other books that are more in line with my philosophy to winning. As a veteran and a fire chief, our priority is team first. We can't accomplish our goals if we work selfishly, as this book suggests. Tim says that "you dont play for the name on the back but on the front " is foolish, but that's what makes a winning team. Sports are great, but at the end of the day everyone goes home. In war and firefighting, if we dont work as a team it could mean someone loses their life.

If he wants to truly compare "winners" in basketball, compare the leadership of Bill Russell and Tim Duncan. Both of those leaders brought their teams up instead of tearing them down. Both worked hard on getting great at the fundamentals and teammates speak highly of them. Michael and kobe were probably more gifted players, but both of them lost to actual teams. Jordan to the pistons, kobe to the spurs. One great person does not overcome a cohesive team.

I have read multiple books on leadership and "winning " that directly contradict what his "lessons" are in this. I want to win, but not at the cost of losing my ethics and beliefs. We can treat others fairly and be supportive and that doesn't make us weak, it makes us winners because in the end, no one gets to be successful without support.
Profile Image for Petru Trimbitas.
56 reviews32 followers
July 16, 2023
I love listening to mindset books, but this is the best one so far.
Enjoyed every chapter!
8 reviews
November 2, 2023
Personally, at my age, I did not like this book. It reads like a Gary Vee interview where he is constantly interrupting you telling you if you slept for more than 3 hours last night you're not working hard enough. I will admit, when I was a 25 year old money hungry little shit I would have jerked off to this before bed excited to get up the next day and work for 16 hours straight.

At 40 plus when life priorities have shifted away from trying to find the Illuminati's code to hack the stock market like a Game Genie on Mega Man, I consider myself W1nning because I didn't like this book. Not because the book is bad, because the book is perfect for the kid following his dreams of pro sports or becoming an elite artist or musician.

Its because for the average, not very talented, washed up, middle aged man like myself having spent the last decade searching on how break the connection between happiness and winning, finding satisfaction in simple pleasures like a nice bottle of whiskey or cutting the grass in your old pair of New Balance sneakers.

If you're looking for me I'll be in the pit area on the race to greatness, ill have a cold one there waiting for you.
Displaying 1 - 30 of 297 reviews

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