W. David Marx

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Author of Ametora / new book Status & Culture in '22 for @VikingBooks / worked on @ThePremise / founded @neojaponisme / newsletter at http://culture.ghost.io

Look closely at any typically “American” article of clothing these days, and you may be surprised to see a Japanese label inside. From high-end denim to oxford button-downs, Japanese designers have taken the classic American look—known as ametora, or “American traditional”—and turned it into a huge
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AMETORA MINI-STORIES #2
Why Japanese Fashion Magazines Look Like Catalogs

One of the most distinctive features of Japanese magazines is their similarity to catalogs: lots and lots of products laid out along with prices and retailers.

The origin is, oddly, the US counterculture.
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The book lays out how individuals in pursuit of status trigger the cultural mechanisms behind taste, identity, fashion, art, class, subcultures, retro/canon, and the current state of Internet culture. If Ametora was a specific case study of "how culture happens" and how trends form, this new book i
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