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April Dunford

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www.aprildunford.com
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Positioning for tech companies. Author - Obviously Awesome https://aprildunford.com

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Book Jun 14, 2016
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Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
  • by
    April Dunford
You know your product is awesome—but does anybody else? Forget everything you thought you knew about positioning. Successfully connecting your product with consumers isn’t a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is i
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Business Marketing
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