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Sandeep Dayal

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Sandeep Dayal is a seasoned marketing and strategy leader, with 20+ years of experience across industries. In addition to serving as the Managing Director, Sande...

Sandeep Dayal is a seasoned marketing and strategy leader, with 20+ years of experience across industries. In addition to serving as the Managing Director, Sandeep heads the firm's Pharmaceuticals and Medical Devices Practice. He serves as a counselor to C-suite executives and board members at Fortune 500 companies. He has served 50+ clients in over 100 engagements around the world (including 15+ major countries in the EU, LatAm and Asia). He is regarded as one of the leading minds in Marketing Strategy and has co-authored articles in Marketing Management, McKinsey Quarterly and Strategy & Business.

His current research focuses on Cognitive Branding and Cognitive Selling, which integrates the latest advances in neuroscience and psychology, to offer a completely new way for developing modern power brands - and drive up sales performance.

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Book Nov 30, 2021
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Branding Between the Ears: Using Cognitive Science to Build Lasting Customer Connections
  • by Sandeep Dayal
The new, game-changing way to build a "cognitive brand" that connects with your customers in the deepest, most meaningful ways Successful marketing is all about unlocking the door to peoples' thoughts, feelings, memories, and fantasies. Tap into one or more of these, and your brand will stick forev
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