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David Duncan

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David S. Duncan is a Senior Partner at Innosight based in Innosight’s global headquarters in Lexington, MA. He is a trusted advisor to top leaders at many of the...

David S. Duncan is a Senior Partner at Innosight based in Innosight’s global headquarters in Lexington, MA. He is a trusted advisor to top leaders at many of the world’s most iconic companies, helping them to navigate disruptive change, create sustainable growth, and transform their organizations to thrive for the long-term.

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    All Video Article Book
Book Oct 4, 2016
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Competing Against Luck
  • by Clayton M. Christensen and 3 others
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to
www.amazon.com
5 Recommenders
Article Sep 1, 2016
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Know Your Customers’ “Jobs to Be Done”
  • by Clayton M. Christensen and 3 others
Is innovation inherently a hit-or-miss endeavor? Not if you understand why customers make the choices they do.
hbr.org
1 Recommender
Video May 10, 2021
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Jobs-To-Be-Done Workshop and Q&A with David Duncan
  • by Tiago Forte and David Duncan
A live question and answer session with David Duncan, author of the book The Secret Lives of Customers. Learn more: https://marketdetective.com/ (From Youtube)
www.youtube.com
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