Readers of this blog have been asking me to update my persuasion reading list. If you wonder why people are asking a cartoonist about persuasion, it is because I...
Readers of this blog have been asking me to update my persuasion reading list. If you wonder why people are asking a cartoonist about persuasion, it is because I am a trained hypnotist, and mention that skill often in the context of blogging and Periscoping. I have also studied the various tools of persuasion for years because they are helpful in my job as a writer. In my New York Times best selling book Win Bigly I teach you President Trump’s world-class persuasion techniques that you can use for your work or personal life.
We changed our name to Upcarta (previously LindyFeed).
Upcarta is a social platform for discovering great content to read, listen to, or watch next. And to achieve it, it leverages the guidance of people whom we respect and trust.
The Lindy Effect was the inspiration behind the name LindyFeed. Lindy Effect means that the more some non-perishable thing – like a book – survives through time, the more chances of survival it has in the future.
This term inspired us because the stuff that has endured the test of time has higher chances of providing value than recent ones. And picking better books, podcasts, videos, articles can profoundly affect our lives and decisions.
Yet, the creation date of content was never a criterion on LindyFeed. People may recommend any content they deem worthy – which also helps with serendipitous discovery. People trying new things is the driver of progress.
Although some people loved the name, few others found it confusing, as some curations on the platform were not tested by time yet. We decided to change our name to end this confusion as we are still early on our journey.
The inspiration behind Upcarta is "Carta", a word that is etymologically related to "map". And Upcarta implies the social mapping of meaningful content – kind of like a social backlinking system.