Readers of this blog have been asking me to update my persuasion reading list. If you wonder why people are asking a cartoonist about persuasion, it is because I...

Readers of this blog have been asking me to update my persuasion reading list. If you wonder why people are asking a cartoonist about persuasion, it is because I am a trained hypnotist, and mention that skill often in the context of blogging and Periscoping. I have also studied the various tools of persuasion for years because they are helpful in my job as a writer. In my New York Times best selling book Win Bigly I teach you President Trump’s world-class persuasion techniques that you can use for your work or personal life.

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  • Included Creators
  • Scott Raymond Adams (born June 8, 1957) is the creator of the Dilbert comic strip, and the author of several nonfiction works of satire, commentary, and business. His Dilbert series came to national prominence through the downsizing period in 1990s America and was then distributed worldwide. Adams worked in various roles at big businesses before he became a full-time cartoonist in 1995. He writes in a satirical, often sarcastic way about the social and psychological landscape of white-collar workers in modern business corporations.
  • Daniel Kahneman (born March 5, 1934) is an Israeli psychologist and economist notable for his work on the psychology of judgment and decision-making, as well as behavioral economics, for which he was awarded the 2002 Nobel Memorial Prize in Economic Sciences (shared with Vernon L. Smith). His empirical findings challenge the assumption of human rationality prevailing in modern economic theory. With Amos Tversky and others, Kahneman established a cognitive basis for common human errors that arise from heuristics and biases (Kahneman & Tversky, 1973; Kahneman, Slovic & Tversky, 1982; Tversky & Kahneman, 1974), and developed prospect theory (Kahneman & Tversky, 1979). In 2011, he was named by Foreign Policy magazine in its list of top global thinkers. In the same year, his book Thinking, Fast and Slow, which summarizes much of his research, was published and became a best seller. In 2015, The Economist listed him as the seventh most influential economist in the world.He is professor emeritus of psychology and public affairs at Princeton University's Princeton School of Public and International Affairs. Kahneman is a founding partner of TGG Group, a business and philanthropy consulting company. He was married to cognitive psychologist and Royal Society Fellow Anne Treisman, who died in 2018.
  • *Description from* Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. His books including, Influence: Science & Practice, are the results of years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 2 million copies. Influence has been published in twenty-five languages. His most recent co-authored book, Yes! 50 Scientifically Proven Ways to be Persuasive, has been on the New York Times, USA Today & Wall Street Journal Best Seller Lists. In the field of influence and persuasion, Dr. Cialdini is the most cited living social psychologist in the world today. Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. Dr. Cialdini is President of INFLUENCE AT WORK, an international consulting, strategic planning and training organization based on the Six Principles of Influence.
  • 45th President of the United States of America
  • The Forbidden Keys To Persuasion<br /><br />Chapter Overview<br /><br />Lesson 1: The Basis Of Forbidden Persuasion And The Achilles Heel Of The Human Mind<br />Lesson 2: The Mechanics Of Cult Mind Control - Part 1<br />Lesson 3: The Mechanics Of Cult Mind Control - Part 2<br />Lesson 4: Psychological Ventriloquism<br />Lesson 5: Persuasion And The God Complex: An Excerpt From Joe Vitale's Seven Lost Secrets Of Success<br />Lesson 6: Context And Persuasion
  • Do you worry that you're not paying enough attention to your investments? Do you feel left out when you hear about the clever things other investors seem to be doing? Relax. You don't have to become an investment genius to protect your savings. Distilling the wisdom of his thirty years' experience into lessons that can be applied in thirty minutes, Harry Browne shows you what you need to know to make your savings and investments safe and profitable, no matter what the economy and the investment markets do. There are no secret trading systems here, no jargon to learn. Instead, Harry Browne teaches you in simple terms to, among other things:<br /><br />-Build your wealth on your career<br />-Make your own decisions<br />-Build a bulletproof portfolio for protection<br />-Take advantage of tax-reduction plans<br />-Enjoy yourself with a budge for pleasure
  • How to Write a Good Advertisement is a short course in writing powerful, hard-hitting copy that can help you make your products and services irresistible to potential customers. This remarkable book has turned many novice mail-order entrepreneurs into expert copywriters and many experienced copywriters into masters of their trade
  • Anyone who designs anything to be used by humans -- from physical objects to computer programs to conceptual tools -- must read this book, and it is an equally tremendous read for anyone who has to use anything created by another human. It could forever change how you experience and interact with your physical surroundings, open your eyes to the perversity of bad design and the desirability of good design, and raise your expectations about how things <i>should</i> be designed.<br /><br />B &amp; W photographs and illustrations throughout.
  • You can go after the job you want...and get it! You can take the job you have...and improve it! You can take any situation you're in...and make it work for you!<br /><br />Since its release in 1936, <i>How to Win Friends and Influence People</i> has sold more than 15 million copies. Dale Carnegie's first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives.<br /><br />As relevant as ever before, Dale Carnegie's principles endure, and will help you achieve your maximum potential in the complex and competitive modern age.<br /><br />Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.
  • The Laws of Arguing According to Gerry Spence<br /><br />1. Everyone is capable of making the winning argument.<br />2. Winning is getting what we want, which also means helping "others" get what they want.<br />3. Learn that words are a weapon, and can be used hostilely in combat.<br />4. Know that there is always a "biological advantage" of delivering the TRUTH.<br />5. Assault is not argument.<br />6. Use fear as an ally in pubic speaking or in argument. Learn to convert its energy.<br />7. Let emotions show and don't discourage passion.<br />8. Don't be blinded by brilliance.<br />9. Learn to speak with the body. The body sometimes speaks more powerfully than words.<br />10. Know that the enemy is not the person with whom we are engaged in a failing argument, but the vision within ourselves.
  • Salt Sugar Fat: How the Food Giants Hooked Us, a #1 @NYT seller. @PulitzerPrize for some bad burgers. Give talks, will travel. Up next, Hooked: Food & Free Will
  • Journalist, The Power of Habit (, Smarter Faster Better (, host of podcast How To! (
  • Former FBI Agent, Spycatcher & nonverbal communications expert and author of the international best seller What Every Body Is Saying.
  • Founder of Memzy, cognitive scientist, helping businesses use brain science to create memorable messages; keynote speaker, author