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Marketing Resources Worth More Than a Marketing Degree

Daniel Murray
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  • 37 Content
  • Apr 29, 2021
  • twitter.com
Marketing resources worth more than a marketing degree. Here are some books, podcasts, blogs, and newsletters that will make you a better marketing. [Thread đŸ§µ...

Marketing resources worth more than a marketing degree. Here are some books, podcasts, blogs, and newsletters that will make you a better marketing. [Thread đŸ§µ]

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  • Collection Content
    All Book Podcast Article
Influence: The Psychology of Persuasion
  • Book
  • By Robert B. Cialdini
  • 1984
Add to collection Mark as completed Recommend
Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along wit
www.amazon.com
39 Recommenders
Alchemy: The Surprising Power of Ideas That Don't Make Sense
  • Book
  • By Rory Sutherland
  • 2019
Add to collection Mark as completed Recommend
‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas Taleb To be brilliant, you have to be irrational Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And w
www.amazon.com
6 Recommenders
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
  • Book
  • By Drew Eric Whitman
  • Nov 3, 2008
Add to collection Mark as completed Recommend
BRAND NEW, Exactly same ISBN as listed, Please double check ISBN carefully before ordering. (From Goodreads)
www.goodreads.com
1 Recommender
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
  • Book
  • By Joseph Sugarman
  • Dec 1, 2006
Add to collection Mark as completed Recommend
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business,
www.goodreads.com
3 Recommenders
Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-And Revolutionized an Industry
  • Book
  • By Marc Benioff, Carlye Adler
  • 2009
Add to collection Mark as completed Recommend
How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology,
www.amazon.com
3 Recommenders
Ogilvy on Advertising
  • Book
  • By David Ogilvy
  • 1983
Add to collection Mark as completed Recommend
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos. (From Goodreads)
www.amazon.com
4 Recommenders
The Ultimate Sales Letter: Attract New Customers. Boost Your Sales
  • Book
  • By Dan S. Kennedy
  • Jan 27, 1994
Add to collection Mark as completed Recommend
Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work an
www.goodreads.com
1 Recommender
Tested Advertising Methods
  • Book
  • By John Caples
  • Jun 1, 1980
Add to collection Mark as completed Recommend
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses. (From Goodreads)
www.amazon.com
1 Recommender
Breakthrough Advertising
  • Book
  • By Eugene M. Schwartz
  • 1966
Add to collection Mark as completed Recommend
This is not a book just for copywriters and other advertising experts but a book for every business owner, marketing expert or anyone who needs to increase sales. The reason why is because it deals with how to channel the forces in the marketplace which control sales. Put simply, Gene's book addre
www.amazon.com
4 Recommenders
The Creative Curve: How to Develop the Right Idea at the Right Time
  • Book
  • By Allen Gannett
  • Jun 12, 2018
Add to collection Mark as completed Recommend
www.goodreads.com
1 Recommender
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
  • Book
  • By Ann Handley
  • Sep 2, 2014
Add to collection Mark as completed Recommend
Finally a go-to guide to creating and publishing the kind of content that will make your business thrive.Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.If you hav
www.goodreads.com
1 Recommender
Scientific Advertising
  • Book
  • By Claude C. Hopkins
  • Feb, 1923
Add to collection Mark as completed Recommend
Scientific Advertising is an important work on advertising from the early 20th century and is still used today by those learning the basics and more advanced parts of the advertising field. The author of Scientific Advertising, Claude C. Hopkins, is well known as the father of modern advertising tec
www.amazon.com
3 Recommenders
Predictably Irrational: The Hidden Forces That Shape Our Decisions
  • Book
  • By Dan Ariely
  • Feb 19, 2008
Add to collection Mark as completed Recommend
Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin?<br /><br />Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught?<br /><br />Why do we splurge on a lavish meal but cut coupons to save tw
www.amazon.com
6 Recommenders
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk
  • Book
  • By Al Ries, Jack Trout
  • 1993
Add to collection Mark as completed Recommend
There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especial
www.amazon.com
4 Recommenders
Contagious: Why Things Catch On
  • Book
  • By Jonah Berger
  • Mar 1, 2013
Add to collection Mark as completed Recommend
New York Times bestseller and named Best Marketing Book of 2014 by the American Marketing Association What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? If you sai
www.goodreads.com
2 Recommenders
Building a StoryBrand: Clarify Your Message So Customers Will Listen
  • Book
  • By Donald Miller
  • Oct 10, 2017
Add to collection Mark as completed Recommend
New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses. Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face
www.goodreads.com
1 Recommender
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
  • Book
  • By Gary Vaynerchuk
  • Oct 5, 2013
Add to collection Mark as completed Recommend
The New York Times bestselling author and social media expert returns with hard-won advice on how to connect with customers and beat the competition by mastering social media marketing When managers and marketers outline their social media strategies, they often plan for the "right hook"-their next
www.goodreads.com
1 Recommender
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers
  • Book
  • By Seth Godin
  • Jan 30, 2014
Add to collection Mark as completed Recommend
The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"—the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program,
www.goodreads.com
1 Recommender
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